Digital Marketing Consultants

Carpe diem on any duplicate content worries : we now support a format that allows you to publicly specify your preferred version of a URL. If your site has identical or vastly similar content that's accessible through multiple URLs, this format provides you with more control over the URL returned in search results. It also helps to make sure that properties such as link popularity are consolidated to your preferred version. Let's take our old example of a site selling Swedish fish . Imagine that your preferred version of the URL and its content looks like this: http://www.example.com/product.php?item=swedish-fish However, users (and Googlebot) can access Swedish fish through multiple (not as simple) URLs. Even if the key information on these URLs is the same as your preferred version, they may show slight content variations due to things like sort parameters or category navigation: http://www.example.com/product.php?item=swedish-fish&

Matt Cutts during his SMX talk indicated that a new Penguin update would be rolled out shortly, likely late this week or early next week.  So what does that mean to you? For some it will be a great update with a lot of upward movement.  For others, it will mean lost rankings yet again.  Of course we don’t know what Google has planned, but we can infer from past updates and the name cited in this new update as to what we can expect. The Penguin update was an update that targeted web spam.  It’s goal was to remove spammy results from the search engine rankings.  It did this by a number of means, but the easiest way to think about it would be an over optimization penalty.  If you build links to your site with only your main keywords as the anchor text, if you get all of your links from a link network or if you keyword stuff or hide text it is likely this penalty will further erode your rankings. On the other hand if you have been improving your SEO link profile to inclu

As anyone experienced in business will confirm, getting to the top of the pile is only part of the battle. Staying there is the real trick. For SEO companies, the ability to keep a client website at the top of the rankings is as much a part of their brief as getting them there in the first place. Think about it. If getting the numbers was all that was needed, then most major brands would have ended their advertising campaigns long ago. But in order for any multinational mega brand to stay where it is, advertising remains crucial. In fact, they too make use of SEM and SEO Consultants to ensure the brand stays in the public consciousness. But the expertise that such a major brand can utilise is just as much within reach of the ordinary high street shop. And by hiring an SEO Company , businesses of any size, and in any sector, can not only enjoy an increase in online business and revenue, but some of the long term advantages that can ensure a bright future in the modern business

SEO articles are used to drive weighty traffic into websites that's why the need of experts in SEO writing is increasing day by day. Also known as SEO, search engine optimization is not an easy process that can be done by everyone. It is to be accomplished only by an expert SEO content writer who knows a lot about the field. Understanding that there are more and more people trying to learn how to write SEO articles effectively, below are collected tips on how to it can be done: • Choose the right keywords. An effective SEO content writer does not just pick any keywords of his choice but makes use of words or phrases that sum up the whole content of the article he's writing. A writer is to choose those words that the majority of internet users are likely to type in into their favorite search engine every time they need to browse for certain information. To site a good example, some of the possible keywords for an article related to "fat burning" may include &qu

When it comes to free SEO tools, there are many out there used for different purposes such as checking backlinks, pageranks, keyword research, analytics etc. It becomes difficult to decide the relative importance and usability of each tool. Hence, in this article I have compiled a list of free SEO tools I use which have made my work easier; Google AdWords Keyword tool: The first step in any SEO campaign is identifying the keywords/key phrases you want to use - popularly known as keyword research. Google AdWords Keyword tool is the most widely used and acclaimed free tool for keyword research. It will let you know which keywords to target, the competition for those keywords, and will also offer suggestions on popular phases you might not have even thought of. There are other paid keyword research tools like keyword discovery and wordtracker which are good as well, but this tool is valuable and efficient when it comes to a free SEO tool. XM

Google PageRank is a numeric value that Google assigns for every site. Since the algorithms used by Google are never disclosed to anyone so it is very difficult to say what exactly you should do to improve the Page Rank of your website. Page Rank is a value on a scale of 0 to 10. Now the question is how to improve the Google Page Rank for your website. Following are the best ways which you can do to improve the Page Rank: Join Forums: Register on various discussion forums and take active part in discussions. Make sure you are participating in relevant forum to your website. Use the link of your site in your signature. Add unique quality content to your site: Add unique content on a regular basis to your website. Adding new content will let users find something new every time they browse through your website. Another reason for adding fresh valuable content is that this will add new pages to your site. Take part in discussions on blogs: Post useful comment on blog

Usually Managers assign a task to check SEO status of a site and they will come back in 10 to 15 mints for the response. Is it possible to check SEO status of a site in 15 mints? I hope, Most of the SEO's will say No. However i would say YES. SEO's might face the same problem while attending an interview, interviewers might ask you to analyze a site for 5 mints and requests to explain positive and negative factors of the site. There is a possibility to check all these factors with the help of few free tools. Following are the list of respective factors which needs to be analyzed for a quick review: Basic SEO Factors for Instant Analysis : Domain Extension Page Loading Time Page Rank Alexa Rank Google, Bing & Yahoo Indexed Pages and Back Links Domain Age Canonical Redirection Title & Meta Tags Header Tags Image Tags Xml sitemap Html sitemap Robots.txt Google analytics account Google webmaster tools account Each above factor will be explaine