Digital Marketing Consultants : Tushar Verma

I'm a Digital Advertising Specialist and Social Media Evangelist with exhaustive experience in online advertising, social media marketing and operations managements.
Showing posts with label Free SEO Techniques - On-Page Ranking Factors. Show all posts
Showing posts with label Free SEO Techniques - On-Page Ranking Factors. Show all posts

Make Instant SEO Analysis Report

Usually Managers assign a task to check SEO status of a site and they will come back in 10 to 15 mints for the response. Is it possible to check SEO status of a site in 15 mints? I hope, Most of the SEO's will say No. However i would say YES.

SEO's might face the same problem while attending an interview, interviewers might ask you to analyze a site for 5 mints and requests to explain positive and negative factors of the site. There is a possibility to check all these factors with the help of few free tools.

Following are the list of respective factors which needs to be analyzed for a quick review:







Basic SEO Factors for Instant Analysis:
  • Domain Extension
  • Page Loading Time
  • Page Rank
  • Alexa Rank
  • Google, Bing & Yahoo Indexed Pages and Back Links
  • Domain Age
  • Canonical Redirection
  • Title & Meta Tags
  • Header Tags
  • Image Tags
  • Xml sitemap
  • Html sitemap
  • Robots.txt
  • Google analytics account
  • Google webmaster tools account

Each above factor will be explained in-detail in upcoming posts.

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Black Hat SEO vs White Hat SEO

Search engine spiders can spot the difference between white hat and black hat SEO efforts. Optimize your site with white hat search engine optimization techniques to increase your search results and avoid the penalties of black hat SEO.
• Meta Tags
Black Hat SEO - Stuffing or Spamming Meta Tags
Stuffing or spamming your Meta tags does nothing for your search results except flag your site as one using black hat SEO. Search engines are always on the lookout for spammed Meta tags. For example, let's say an online pet store called Fiction Pets is stuffing its Meta tags. The site's black hat Meta keywords might read:


Its stuffed Meta description might read:

White Hat SEO - Choose a Solid Keyword Phrase
Research your keyword phrase. Choose a solid keyword phrase that accurately represents your page and use it in your Meta tags. An example of Meta keywords:


A white hat Meta description could be:

• Content
Black Hat SEO - Hidden Content
There are many ways to hide content on your site. All of them are black hat SEO methods.

Hidden content includes white text full of keywords on a white background. Another black hat SEO method is using comment tags to hide keywords. For example:

White Hat SEO - Quality Content
Content that targets a strong, related keyword phrase on each page wins every time. After you've chosen your keyword phrase, use it consistently throughout the page. For example, a page with a Meta title of "White Hat SEO - White Hat SEO methods" could have this first paragraph of content:

White hat SEO is the key to effective search engine optimization. If you're not using white hat SEO methods, none of your SEO techniques will be effective.


• Linking
Black Hat SEO - Link Farming
The idea behind link farming is that you exchange links with other websites to boost your site's rank in search results. Search engines like Google examine how many sites are linking to yours when determining rank.

With a link farm, you've traded your link with many sites for the sole purpose of increasing your site's search rank. In effect, you're trying to fool the search engine into thinking your site is more popular than it really is.


White Hat SEO - Inbound Linking
When someone links to your blog post or a page on your site within their content, you have a quality inbound link. Unlike with black hat link farming, inbound linking is not a link list traded for the sake of boosting your search results.

Creating content that is compelling attracts site visitors. It also captures the attention of other webmasters who are looking to create their own content with contextual links to your site.


• Page Elements
Black Hat SEO - Doorway Pages
Doorway pages are known by many names, such as bridge pages, entry pages, gateway pages, jump pages and portal pages. These pages are created to spam search engines with a certain phrase.

A doorway page is created to get traffic based on keyword phrases and then funnel those site visitors to the main site. Most search engines catch doorway pages and sites are penalized.
White Hat SEO - Headings
A better use of page elements is to break up your page visually with SEO-friendly headings. An article using < H1 >, < H2 > and < H3 > tags that make good use of your keywords has more weight in search engines than a page full of regular-sized text.





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On Page SEO Optimization Techniques


       Definition:
"On Page" SEO simply refers to the text and content on your web site pages. Basically editing your page and content so the Search Engine can find your webpage when a surfer is searching for your web sites particular topic.

History:
On Page Search Engine Optimization has been around the longest, since the begining of search engines. Search engines used simpler less sophisticated technology a few years ago, and the World Wide Web was a lot smaller. At the time "ON Page" SEO Worked years ago, and it was basically an easy comparison. As the World Wide Web grew larger and larger it became more difficult for search engines to differentiate between your site and other sites. A search on "Autos" may return 100 million + pages that have the word "Auto" on it. So Off Page SEO began to take off as the World Wide Web and search engines grew in complexity.

On Page Elements:
 On Page Elements refer to the html tags within the page. They include Heading Tags (<H1>), Title Tags, Bold Tags, Italic tags on your web page. Below is an example of phrase "SEO Company" used in a Heading (<h1>) and Bold 

Example:
SEO Company
SEO Company
 SEO Company

Notice the difference?
In the HTML Source, The search phrase "SEO Company" Was placed between <h1> tags.
<H1>SEO Company</H1> HTML Tags
In the second version; It was placed between bold tags.
<b>SEO Company</b> HTML tags.

In the third version, it was placed between emphasize tags.
<em>SEO Company</em> HTML tags.

Natural On Page SEO:
•Your Search Phrases should be emphasized in a natural way for both the visitor and the search engine spider. Do not "Keyword Stuff" your web page, by repeating the search phrase over and over again in your webpage. This will often result in a Search Engine "Penalty" and move your sites ranking Lower in the results.

Unethical/Unsavory On Page Techniques:
•There are several different techniques known as "black hat" or "unethical" On Page Techniques. Some SEO companies engage in these type of activities and should be avoided. Sooner or later the search engines will catch up to these unethical techniques and the likely result will be your site being demoted or banned from the search engines. We recommend the following unethical seo techniques should not be used.

•Negative ON Page SEO Techniques Include:
• Avoid Using "hidden" or invisible text on your page for the purpose of higher search engine placement. For example the words/text for search phrase "Widget" in the html, the font color has been set to White. The background of the page is also white. Therefore the textual content is actually there, however the words are "hidden" from the surfer. This is frowned upon by search engines and frequently results in your site being penalized.

• Avoid Using Negative <div> htmltags. Div tags, Div tags are division tags. Unscrupulous seo services may insert them into your page with negative x/y coordinates to place content outside of the visible page for the surfer, but the text itself is in the html page. The search engine finds the keywords in the text, yet the surfer does not see it. Again a technique to be avoided and not recommended under any circumstances.

• Avoid Cloaking or Sneaky Redirects. Cloaking refers to serving up 2 different types of content based on the visitor who is visiting. Is the visitor a regular web surfer, serve up this page. Is the visitor a search engine spider? Serve up this OTHER page specifically for the search engine spider. The other page being served up is typically garbled textual content with no meaning to a human, and is stuffed with various keywords and search phrases. Again this technique is not recommended and will likely get your site penalized or banned from search engines.

• Avoid duplicate content. Duplicate content means you create one web site, with content on topic a, and then repeat the content over and over again on multiple websites. In theory you could create one website, achieve high ranking on it, and then clog up the search engines with the same content duplicated on multiple domains. Again this is not recommended and should be avoided.

On-Page Optimization Tips
1. Create unique, accurate Meta Tags specially page title -

The page title is one of the most important on-page aspects of SEO! Every page of your site should have its very own unique title that includes main keywords for that page. Keeping mind the search engine guidelines we suggest you to keep the title description under 70 words. Make sure you description tag has its unique content and concise description is below 140 characters. Search engines might use the ‘description’ Meta tag as part of your page in the search.

2. Make use of H1 –H3 tags Keywords:
For achieving good search engine optimization results, these are of great importance for on-page SEO. It is advisable to place your keywords in the headings of your content in a priority fashion. H1 gets higher priority than H2. So make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.

3. Improve the structure of your URLs:
For good search engine optimization of your site, having search engine friendly URLs is highly recommended. According to Google guidelines, these bring better crawling. Try to include your targeted keywords in the URLs. Also, remember that all of your important pages should be short and static URLs.

4. Keyword Density should not exceed 2-5%
Although using keywords in the content of your site is very important, try not to repeat keywords just for search engine robots. Keep the keyword density between 2-5% percent, instead of repeating a keyword try to simply use alternative terms that describe the same concept. Exceeding keyword density might lead to your site being banned from search engines. Try not to focus on the keywords, rather work on the quality content!

5. Use Alt Text for Image Optimization:
Since Images are very important from a search engine optimization perspective, they need to be optimized properly as well. If you want to know more tips on improving your images.
On Page Optimization is the most important and complex part of search engine optimization. This website helps your search engine ranking through their keywords need. It should be kept based on which some great tips on optimizing your site for articles while the page is going.

This website helps you rank your page or your keywords to increase search engine ranking will depend on the page of your website search engine optimization on any kind of score. It is mainly seen on page factors of your index page, set your keyword rankings.

Page optimization is often forgotten these days, because we focus more and inbound links with targeted anchor text to get more of our time. - Optimization page, but you quickly to do something yourself an extra boost in the SERPS can offer.
There is great for a list page SEO technique that search engine optimization is considered in the evaluation process. Recognizing these factors, but are not limited to: words in the web page URL, title tags, meta tags, headlines, sub headlines, keyword density, words start page, page content, words that are bold in touch , words, site navigation, website link structure and a number of other reasons.

On page optimization tips:

1. URL Naming:
If your domain name as possible, try to prime your targeted keywords, if still does not include your keywords in the url.
2. Title Tag:
Title tag, the first words that you place your keywords Place and after using the word can attract visitors
3. Meta Description:
Many search engines use the description tag at any time, but it is best to set it properly just in case. Put your keywords in the beginning of the first meta description, meta description and your website attract visitors do yo tour.
4. Meta Keywords:
Yes many search is now not counted meta keywords, but use less engine search engine keyword tags, meta keywords using the search engine is still worth something to have your site rank
5. Use Alt Text for Image Optimization:
Are unable to see images for Crawlers. Thus, appropriate displays using Alt tag your content with targeted keywords to optimize the images,
6. Static URL:
Remember that all of your important pages should be short and static URLs.
7. Use Headings:
H1, h2, and use the h3 title tag to define their key subject categories, and putting your keywords in style at least once a title.
8. Valid HTML:
Use the W3C HTML validator on your page's HTML is valid. A web page for more HTML errors will create not rank well in SERPS.
9. Robot. Txt:
Your website for search engines with robots.txt file you can restrict access. Check on your website with robot.txt is apposite crawler information is required.
10. Sitemap XML:
Create your XML Sitemap XML Sitemap using search engines crawl your pages.
11. Keep Your Body Text To Read
Use your keywords in the text body, but keep your body text readable. Not in my drywall text keywords you drywall drywall stuff by humans until the drywall dry wall is unclear.
12. Internal Link
Internal link between the construction related posts.
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Free SEO Techniques - On-Page Ranking Factors

There are many free SEO techniques to improve your site ranking. Some of them are more effective and some less. There is also Black Hat SEO and White Hat SEO. Black Hat is all about using shady SEO techniques to improve your ranking using illegal ways. White Hat is opposite. There is a risk, because millions of sites are 'dead' in Google because of using these shady SEO techniques. I recommend you to learn White Hat search engine optimization techniques.

There are some shady SEO techniques that you won't want to use. First is repeating abortive your keywords, for example making page with thousands of keywords. Next technique is hiding your keyword by using same text font color as background. It worked before but times are changing. Also manipulating your keyword density to achieve exact % density that search engine is looking for. It's all abuse and for such techniques your site will be very fast banned.

I would like to share with you proven, safe on-page free SEO techniques:

  • Add keywords to HTML meta tags and title of page. If you post on blogs, use your keyword in your blog titles, it will automatically place your keyword in page description for single post pages.
  • Add keywords to your URL. For example becomerainmaker.com/my-main-keyword/.
  • Make your keywords bolded. People will find faster that's the page they were looking for. Search Engine gives more points for bolded keyword.
  • Use keyword in your domain name.
  • Use your keyword few times on page, don't excess is or you will be banned in Google.
  • Link to other sites that are high for your main keyword.
  • Use your keyword in H1 and H2.
    I hope these highly effective and safe free SEO techniques will help you to achieve great and even greater results in Google. On-Page Optimization is still important factor in search engine optimization and it will be

    Welcome To Tushar Verma's Blog

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    Free SEO Tips

    Tushar Verma Says - Being an SEO Expert means more than spitting out regurgitated techniques, it means being an innovator, a creative mastermind, and an SEO Strategist who lives, breathes, sleeps and eats SEARCH.

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    Search Engine Marketing

    Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.

    What We Do

    My name is Tushar Verma Seo Expert Delhi and I am one of the India's leading SEO experts. I run a professional SEO Blog based in the New Delhi in Inida. Our aim is to provide you with the best Search Engine Optimization tips and Latest Seo Updates Over the past 3 years we have excelled and developed our SEO techniques by always keeping up to date with the Google Algorithm and listening to advice from the world's leading search engine optimization and link building experts.

    I hear from many people who want to be told exactly what they need to do to get high rankings and bring more targeted search engine traffic to their websites. I wish I could provide them with a straight answer, but every site has its own needs when it comes to SEO. Which means there’s no exact rule that will work each and every time for any website.

    One thing, however, that can help you figure out how to SEO your site is to learn the whys behind the specific techniques you always hear about. But to understand the whys, you first need to get the gist of how search engines work. Sounds scary, I know, but I’m going to make it as simple and painless as possible – so stick with me!

    In very simplistic terms, there are 2 main components to the search engines: the crawler and the algorithm.

    The crawler, which is sometimes referred to as a spider, a robot, or simply a bot, is what goes out on the web and fetches all the pages of information that it can get its virtual spidey legs on.

    The algorithm (or algo) is basically the ranking formula that each search engine uses to determine the relevancy of any page that the crawler finds.

    The search engines use this formula to decide – out of the pages that were previously fetched – which pages they should show for which keyword phrases that any searcher might type into the search box. Those keyword phrases are also sometimes referred to as a person’s “search query.”

    While the algo is a formula, it’s so complicated that it’s not something you can simply reverse-engineer. The engines look at hundreds of factors and weigh them all differently. This is why you’ll find that automated SEO software doesn’t work well to increase your rankings.

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    Tushar Verma - Free Seo Features

    SEO Expert Delhi,India Offers high quality SEO Services around the globe. - We are high qualified SEO, SMO Professionals offering SEO Services to middle and small business at affordable price by Tushar Verma.

    SEO Experts India is differentiated through the huge knowledge base, seasoned experience, ethical practices and dedication to customer satisfaction. Whatever your internet marketing need may be, allow SEO Experts India to work with you and ensure SEO success.

    Search Engine Optimization is one the fastest growing concept to bring traffic to your website. It’s not only visitor but about having potential customers who can buy products or reward services offered by you. But to gain this enormous benefit from search engines you need to have properly optimized website utilizing each On Page and Off page factors. You need to have SEO Specialist to work with you who are well aware of search engine trends and latest SEO Techniques.