Digital Marketing Consultants : Tushar Verma

I'm a Digital Advertising Specialist and Social Media Evangelist with exhaustive experience in online advertising, social media marketing and operations managements.

Go for Google New Penguin Update Ready

Matt Cutts during his SMX talk indicated that a new Penguin update would be rolled out shortly, likely late this week or early next week.  So what does that mean to you?

For some it will be a great update with a lot of upward movement.  For others, it will mean lost rankings yet again.  Of course we don’t know what Google has planned, but we can infer from past updates and the name cited in this new update as to what we can expect.

The Penguin update was an update that targeted web spam.  It’s goal was to remove spammy results from the search engine rankings.  It did this by a number of means, but the easiest way to think about it would be an over optimization penalty.  If you build links to your site with only your main keywords as the anchor text, if you get all of your links from a link network or if you keyword stuff or hide text it is likely this penalty will further erode your rankings.

On the other hand if you have been improving your SEO link profile to include a wide variety of phrases as we have been suggesting, getting links from a wide variety of places, building links on a very regular and consistant basis (preferably by hand) and writing better and original content, you could see an improvement in your rankings during this update.

Give way to PenguinsOne thing many people are not aware of is that the large moves based on the Penguin update are not daily moves.  They are enacted on the Penguin updates.  So if your site got hit hard last Penguin update, chances are you would not see a lot of upward movement between then and now even if you were doing everything right.  One reason we believe it is set up this way is so that it is more difficult to ‘reverse engineer’ this update.  If you could make changes and see results on the fly it would be very easy for many spammers that Google is targeting to simply change tactics and continue to adjust to keep their rankings.

Instead Google is making you wait for updates to really see results.  This means that those true website owners who are small businesses or legitmate sites who are really trying to do things right and have taken a long term approach to staying within gidelines are going to benefit most.  They key we have been focusing on is anchor text variations.  If you have not already, read our post about the proper anchor text mix.  Combine that with a low cost monthly service that gives you link sources to build to by hand like this one and you can create a monthly stream of links to your site with the right anchor text mix.  If you are able to get a couple high quality PR links from sites related to yours each month along with this steady stream of links, your link profile will look much more natural and chances are you will see the benefits in the search engines. 

1 comment:

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Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.

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My name is Tushar Verma Seo Expert Delhi and I am one of the India's leading SEO experts. I run a professional SEO Blog based in the New Delhi in Inida. Our aim is to provide you with the best Search Engine Optimization tips and Latest Seo Updates Over the past 3 years we have excelled and developed our SEO techniques by always keeping up to date with the Google Algorithm and listening to advice from the world's leading search engine optimization and link building experts.

I hear from many people who want to be told exactly what they need to do to get high rankings and bring more targeted search engine traffic to their websites. I wish I could provide them with a straight answer, but every site has its own needs when it comes to SEO. Which means there’s no exact rule that will work each and every time for any website.

One thing, however, that can help you figure out how to SEO your site is to learn the whys behind the specific techniques you always hear about. But to understand the whys, you first need to get the gist of how search engines work. Sounds scary, I know, but I’m going to make it as simple and painless as possible – so stick with me!

In very simplistic terms, there are 2 main components to the search engines: the crawler and the algorithm.

The crawler, which is sometimes referred to as a spider, a robot, or simply a bot, is what goes out on the web and fetches all the pages of information that it can get its virtual spidey legs on.

The algorithm (or algo) is basically the ranking formula that each search engine uses to determine the relevancy of any page that the crawler finds.

The search engines use this formula to decide – out of the pages that were previously fetched – which pages they should show for which keyword phrases that any searcher might type into the search box. Those keyword phrases are also sometimes referred to as a person’s “search query.”

While the algo is a formula, it’s so complicated that it’s not something you can simply reverse-engineer. The engines look at hundreds of factors and weigh them all differently. This is why you’ll find that automated SEO software doesn’t work well to increase your rankings.

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