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Showing posts with the label SEO Process : Importance of Keyword Selection

How to Choose the Right Keywords for Your Website

To many webmasters and search engine marketers, keyword selection is about choosing relevant keywords that have little competition and decent search demand. The truth is, selecting the right keywords to optimize for your website is definitely more than that.

There are a couple of things to look out for and I hope this article will help give you some inspiration to identify profitable keywords for your online business.

1. Decent Search Demand

Yes, most of the people out there are right on this one. This should be the first consideration before you start to optimize your website for any keywords. You need to make sure that people are actually already searching for what you are going to optimize for. Don't waste time on keywords that have low search volume. It's like opening a huge mall in the middle of the desert. You don't have to be a rocket scientist to know that there will be little shoppers.

2. Assess the Competition Level

The fundamental concept to this is that if you wa…

SEO Process : Importance of Keyword Selection

Most business owners that decide to improve their offline business by going online are the most likely to ask their web designers just for some beautiful website. However, a website should be more than just a beautiful wrapping of an offline business, but an appealing and yet client focused platform.
Search engine optimization is a general term that everybody knows. Most people however think of SEO as if it was just some extreme link building process, with no prior preparation. The truth is SEO is worthless without a proper keyword analysis and selection. Everybody thinks about building a site, stuffing it with lots of useful content, hoping to drive traffic and make sales. In order to achieve online success you don't have to forget to pay attention to the foundation of all that. Keyword analysis and selection represents the foundation of each online project.
Knowing from the beginning which are the keywords you want to optimize your site for will make all your SEO endeavors much eas…