Digital Marketing Consultants

Matt Cutts during his SMX talk indicated that a new Penguin update would be rolled out shortly, likely late this week or early next week.  So what does that mean to you? For some it will be a great update with a lot of upward movement.  For others, it will mean lost rankings yet again.  Of course we don’t know what Google has planned, but we can infer from past updates and the name cited in this new update as to what we can expect. The Penguin update was an update that targeted web spam.  It’s goal was to remove spammy results from the search engine rankings.  It did this by a number of means, but the easiest way to think about it would be an over optimization penalty.  If you build links to your site with only your main keywords as the anchor text, if you get all of your links from a link network or if you keyword stuff or hide text it is likely this penalty will further erode your rankings. On the other hand if you have been improving your SEO link profile to inclu

As anyone experienced in business will confirm, getting to the top of the pile is only part of the battle. Staying there is the real trick. For SEO companies, the ability to keep a client website at the top of the rankings is as much a part of their brief as getting them there in the first place. Think about it. If getting the numbers was all that was needed, then most major brands would have ended their advertising campaigns long ago. But in order for any multinational mega brand to stay where it is, advertising remains crucial. In fact, they too make use of SEM and SEO Consultants to ensure the brand stays in the public consciousness. But the expertise that such a major brand can utilise is just as much within reach of the ordinary high street shop. And by hiring an SEO Company , businesses of any size, and in any sector, can not only enjoy an increase in online business and revenue, but some of the long term advantages that can ensure a bright future in the modern business