Digital Marketing Consultants : Tushar Verma

I'm a Digital Advertising Specialist and Social Media Evangelist with exhaustive experience in online advertising, social media marketing and operations managements.

What is Web 2.0?


No Reason to Write Web 2.0 Off

  • Buzzwords Have Their Uses
  • Help define a complicated and nebulous set of concepts
  • Eases communication
  • Good for non-technical people
  • Good way to promote a group of technologies

Web 2.0 is a State of Mind


  • Term invented by Tim O'Reilly and Dale Dougherty
  • Saw that many of today's successful companies shared a similar set of characteristics
  • Very different approach from the dotcom companies of 2000
  • Hence web 1.0 and web 2.0



Web 1.0 vs. Web 2.0

  • Hotmail vs. Yahoo Mail
  • Ofoto vs. Flickr
  • Mp3.com vs. iTunes
  • Geocities vs. Blogger
  • MapQuest vs. Google Maps
  • Encarta vs. Wikipedia
  • Netscape vs. Firefox

What Makes a Web 2.0 Application?

Open Data
  • Open data formats
  • No data lock-in or walled gardens
  • User created data
  • User owns their own data
  • Ability to use data outside the confines of the application
  • Data used across devices

Web 2.0 Revolution

  • Using existing technologies in new and innovative ways
  • Change in the way people view the web
  • More mature industry
  • Healthier web economy
  • Need to innovate just to maintain position







But what about the Web 2.0 companies that haven't made the cover of a magazine?

This is their week. The Chronicle today highlights some of the startups from this hot sector of the tech world -- companies that fulfill the Web 2.0 philosophy of community, sharing and user-created content, and that fit in the modern gestalt with things like video, music and digital photos.

The only real requirement is that the companies are something you probably haven't heard of before. And if you have, consider yourself hip. Debbie Landa, chief executive officer of the IBDNetwork, which runs the Under the Radar conference, says, "I'm definitely jaded because I know most of these really well."

This survey is far from scientific. Many intriguing companies did not make the list, including FareCast, which tells you when the airline ticket you want to buy is likely to go up or down in price, and Vyew, a utility (like Google's Writely) that lets you collaborate with someone online, and -- well, a list like that might never end.

In the first quarter of this year, according to PricewaterhouseCoopers, 134 Web 2.0 companies received $869 million in venture funding, on pace to beat the $3 billion that 465 firms raked in last year. And that's just the companies taking funding. Much of Web 2.0's appeal is that engineers can start firms in their basements.

So next year, check those magazine covers for the companies on The Chronicle's list. These guys are growing. StumbleUpon

Web address: www.stumbleupon.com

Where they are: San Francisco

What they do: A free, downloadable browser button that lets people rate and recommend random Web sites to their friends as they "stumble" around the Internet.

The skinny: Three guys from Calgary, Alberta, developed the software and moved to San Francisco this year. They have $2 million in funding from some big Net names, including Lotus founder Mitch Kapor, Google board member Ram Shriram and famed angel Ron Conway.


The competition: Anyone who leads a Net surfer to something interesting. One could say competitors range from the news-ranking site Digg, Netscape and other news sites built on user ratings, to Google and Yahoo and other search giants. Imeem

Web address: www.imeem.com

Where they are: Palo Alto

What they do: Users participate by joining online communities, called meems, or creating private meems where they can share music, video, photos, comments and blogs with their friends. It also rolls in instant messaging.

The skinny: Founder Jan Jannick came from the original Napster, as did many of Napster's engineers. In three months, its audience has grown from 50,000 to 800,000, though still less than the millions that congregate on MySpace.

The competition: It faces an uphill battle against other social networking and online community sites, such as the original and newly cash-infused Friendster, Tagworld, Bebo and South Korea's Cyworld. And of course the biggest and baddest of them all, MySpace and Facebook. Slide

Web address: www.slide.com

Where they are: San Francisco

What they do: It's a toolbar that sits on your desktop as photos slide by, fed from whatever site you fancy -- whether it's your friends' Flickr feeds, or things you want to buy on eBay.

The skinny: Founded by Max Levchin, who struck it rich in his 20s when he co-founded PayPal and sold it to eBay, Slide attempts to organize the sprawling information of the Internet. It's a neat gadget but a crowded field. Net-watchers say Levchin's work ethic, to say nothing of his stellar track record and computing expertise, may give him an edge.

The competition: RockYou, which purportedly has a larger following, and FilmLoop, which has had more exposure. Meebo

Web address: www.meebo.com

Where they are: San Francisco

What they do: Instead of downloading popular instant messaging services such as Yahoo Messenger and AOL Instant Messenger, Meebo lets you access your buddy list and IM all you want from its Web site.

The skinny: Backers include Sequoia Capital, the same folks that invested in Google, PayPal and YouTube.

The competition: Instant messaging services from AOL, Yahoo, Microsoft, Skype and others, as well as copycats such as KoolIM. popURLs

Web address: www.popurls.com

Where they are: Austria


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Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.

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My name is Tushar Verma Seo Expert Delhi and I am one of the India's leading SEO experts. I run a professional SEO Blog based in the New Delhi in Inida. Our aim is to provide you with the best Search Engine Optimization tips and Latest Seo Updates Over the past 3 years we have excelled and developed our SEO techniques by always keeping up to date with the Google Algorithm and listening to advice from the world's leading search engine optimization and link building experts.

I hear from many people who want to be told exactly what they need to do to get high rankings and bring more targeted search engine traffic to their websites. I wish I could provide them with a straight answer, but every site has its own needs when it comes to SEO. Which means there’s no exact rule that will work each and every time for any website.

One thing, however, that can help you figure out how to SEO your site is to learn the whys behind the specific techniques you always hear about. But to understand the whys, you first need to get the gist of how search engines work. Sounds scary, I know, but I’m going to make it as simple and painless as possible – so stick with me!

In very simplistic terms, there are 2 main components to the search engines: the crawler and the algorithm.

The crawler, which is sometimes referred to as a spider, a robot, or simply a bot, is what goes out on the web and fetches all the pages of information that it can get its virtual spidey legs on.

The algorithm (or algo) is basically the ranking formula that each search engine uses to determine the relevancy of any page that the crawler finds.

The search engines use this formula to decide – out of the pages that were previously fetched – which pages they should show for which keyword phrases that any searcher might type into the search box. Those keyword phrases are also sometimes referred to as a person’s “search query.”

While the algo is a formula, it’s so complicated that it’s not something you can simply reverse-engineer. The engines look at hundreds of factors and weigh them all differently. This is why you’ll find that automated SEO software doesn’t work well to increase your rankings.

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