Digital Marketing Consultants : Tushar Verma

I'm a Digital Advertising Specialist and Social Media Evangelist with exhaustive experience in online advertising, social media marketing and operations managements.

Adding Google Analytics to Your Domain

Over the course of this training tutorial, I am going to educate you on Google Analytics. Let me teach you the key details that you will discover with regards to your web site just by viewing the Google Analytics statistics site. This consists of statistical information which will allow for a comprehensive understanding about how your web page is performing, where visitors originate from, in addition to the corresponding graphs and maps.

Getting started with Google Analytics:

1.Log onto the Google Analytics web page.
2.Access and load Google Analytics on your homepage.
3.Wait 30 days roughly to start accessing stats.

You can begin by executing a search for Google Analytics and after that accessing the 1st hyperlink that shows up-this should take you to the Google Analytics main page. Once you've logged onto and deployed Google Analytics on your internet site, and after you have authorized it to collect data for at the very least 30 days from your homepage, you may get started to accumulate historical data out of your Google Analytics account.

Navigating through stats functionality in Google Analytics
Default data

1.Visual graph
2.Statistics by week
3.Statistics by month
4.Unique Clicks
5.Page Views
6.Bounce Rate
7.Map Overlay

Starting while using the visual graph, you'll see the top section displays the amount of unique people that you get everyday. This is a standard feature. You can decide to see the statistics by week, or you could also choose to look at the amount of targeted traffic you get each month.

The subsequent standard statistic that is shown reveals the quantity of distinct guests you've received to your internet site during the recent 30 days. And, the subsequent figure displays the count of Page Views. Page Views specify the volume of URL pages that are viewed by visitors to your website. This statistic is typically double the number of actual visitors.

Next, you can take a look at the Bounce Rate. Bounce Rate is the average time every website visitor spent on your web presence, and also the ratio of brand new trips to your homepage. If you scroll lower, you will be able to view the volume of people to your web pages, and the Map Overlay, which identifies the countries from where your targeted traffic come from. Just about all of the nations are depicted through color coding. You will discover variations of color based upon the originating country. To access even more comprehensive data, click on View Report to take a detailed look at the actual countries each guest arrived from.

Gain access to More Statistics in your Google Analytics Dashboard

1.Return to Dashboard
2.Click on Traffic Sources Overview
3.Click on View Report
4.Scroll down, click View Full Report
5.Add reports to dashboard
6.Alter the sequence of reports, if necessary

Once you have familiarized yourself with the Map Overlay feature, you may click back to Dashboard gain additional detail on web page performance. Go ahead and access the Traffic Sources Overview. This graph will display the amount of traffic received from search engines, the amount of traffic you get from other sites, and the direct amount of traffic received to the homepage via email marketing or external links. Click on View Report to see the statistical data in detail.

Next, scroll down to find information regarding top traffic sources including keywords used in web page search engines. Click on View Full Report to access additional information. There, you will see the keywords that people have typed in to access your homepage using Google search. There are many variations of available data, so be sure to view the available statistics that are important to you. You have the option to assign certain ranks according to the importance of each statistical feature. You can add certain reports directly to your Dashboard.

For example, often times users decide to use the Map Overlay feature as a dashboard essential. This helps webmasters learn about the location of their clicks. For instance, if you click on the country of your choice, you can access a better map with more detail. The represented shade indicates volume of clicks, from dark green to white. The darkest color represents the most traffic while the lightest, or white, represents little to no traffic. This statistical details is very valuable when assessing web traffic for local businesses, or those businesses looking to target a specific state.

Customize the dashboard features in your Google Analytics account:

1.Select the report
2.Click on Add to Dashboard
3.Verify confirmation page
4.View Dashboard

Another helpful feature of Google Analytics involves the option to customize the available data as they look on your dashboard. To add a particular report to the dashboard, simply click the link that says Add to Dashboard. Afterward, you will see a confirmation message that says "Your report has been added. View dashboard." Once you have returned to your dashboard, you'll want to confirm the updates. Your selected web site statistics should be listed and functioning properly. If you want to change the featured statistic, you can do so by simply clicking on it, dragging it, and releasing it to any position you desire. This is an extremely useful option for those who wish to prioritize reports in accordance with their business needs.

Finalize your dashboard features on Google Analytics:

Once you have finalized every one of the statistical capabilities that you might want, including their corresponding sequence, you can now return to your saved Dashboard and access the info you require. Your statistical data is quickly obtainable using Google Analytics. If you are sharing your internet site statistics with others in your team or organization, or if for any reason you need to provide account access to another monitored site, then you may click on Export. Here, you can export all of the required statistics to PDF or XML. Or, you may also click on Email to email this report to anyone you want, in addition to yourself.

Now, you are on your way to making use of Google Analytics to effectively analyze statistical data associated with your domains. You'll now have access to the in-depth insight you require in order to optimize, adapt, and control your site reach


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Search Engine Marketing

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.

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My name is Tushar Verma Seo Expert Delhi and I am one of the India's leading SEO experts. I run a professional SEO Blog based in the New Delhi in Inida. Our aim is to provide you with the best Search Engine Optimization tips and Latest Seo Updates Over the past 3 years we have excelled and developed our SEO techniques by always keeping up to date with the Google Algorithm and listening to advice from the world's leading search engine optimization and link building experts.

I hear from many people who want to be told exactly what they need to do to get high rankings and bring more targeted search engine traffic to their websites. I wish I could provide them with a straight answer, but every site has its own needs when it comes to SEO. Which means there’s no exact rule that will work each and every time for any website.

One thing, however, that can help you figure out how to SEO your site is to learn the whys behind the specific techniques you always hear about. But to understand the whys, you first need to get the gist of how search engines work. Sounds scary, I know, but I’m going to make it as simple and painless as possible – so stick with me!

In very simplistic terms, there are 2 main components to the search engines: the crawler and the algorithm.

The crawler, which is sometimes referred to as a spider, a robot, or simply a bot, is what goes out on the web and fetches all the pages of information that it can get its virtual spidey legs on.

The algorithm (or algo) is basically the ranking formula that each search engine uses to determine the relevancy of any page that the crawler finds.

The search engines use this formula to decide – out of the pages that were previously fetched – which pages they should show for which keyword phrases that any searcher might type into the search box. Those keyword phrases are also sometimes referred to as a person’s “search query.”

While the algo is a formula, it’s so complicated that it’s not something you can simply reverse-engineer. The engines look at hundreds of factors and weigh them all differently. This is why you’ll find that automated SEO software doesn’t work well to increase your rankings.

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Search Engine Optimization is one the fastest growing concept to bring traffic to your website. It’s not only visitor but about having potential customers who can buy products or reward services offered by you. But to gain this enormous benefit from search engines you need to have properly optimized website utilizing each On Page and Off page factors. You need to have SEO Specialist to work with you who are well aware of search engine trends and latest SEO Techniques.