Digital Marketing Consultants : Tushar Verma

I'm a Digital Advertising Specialist and Social Media Evangelist with exhaustive experience in online advertising, social media marketing and operations managements.

How to speed mobile page load times with AMP

Here's the short version: If you use, install the AMP-WP plugin.
The longer version may be more interesting: Want to dramatically reduce WordPress page load times for mobile browsers? Want to deliver your WordPress pages quickly to a viewer from a nearby Google datacenter for free?
Google, Twitter, and WordPress all support the Accelerated Mobile Pages (AMP) Project, which aims to make the mobile web experience faster. AMP offers a framework designed to deliver web pages optimized for speed to mobile devices. TechRepublic's Dan Patterson covered the launch details in October 2015.
Following the launch, the WordPress team released the open source plugin, amp-wp on GitHub. The plugin auto-generates Accelerated Mobile Pages for your site—with /amp/ added at the end. WordPress also plans to support AMP on

The WordPress amp-wp plugin creates pages with '/amp/' added at the end.

AMP Speed

The focus on speed pays off. Accelerated Mobile Pages from my site consistently load about 3-4 times faster than standard ones, according toPingdom Website Speed Tests. Part of the performance improvement may be due to reduced content delivery—the initial version of the amp-wp plugin removes some navigation elements from the AMP version of my pages. I'd expect template support and formatting to improve as the AMP project and amp-wp plugin evolve.

On a text-only page containing around 750 words, the AMP version loaded about 4 times faster a the standard page.


The biggest gain for WordPress users, though, may be access to a globalcontent delivery network (CDN). In plain English: Google will cache and deliver Accelerated Mobile Pages for free. When people search for a page from your site on a mobile device, Google serves the AMP version. You pay nothing for the reduced wait time.
Here's how to add amp-wp to WordPress.

Install the AMP-WP plugin

Login to your installation with an administrator account. Then:
  1. Go to Plugins
  2. Choose "Add New"
  3. In the search box, type "amp-wp", then press enter
  4. Press the "Install" button
  5. Select "Activate Plugin"
  6. Then, from the Dashboard, choose "Settings"
  7. Choose "Permalinks"
  8. Press the "Save Changes" button

As of January 2016, the "Save Changes" for Permalinks triggers the creation of pages with '/amp/' following the page URL.

Next, go to Permalinks and select "Save Changes."

Validate the AMP version

To validate that the plugin properly created the AMP version of your page, check your site with Chrome Developer Tools. In Chrome:
  1. Paste the URL of your Accelerated Mobile Page into the omnibox. Add "#development=1" to the end of the URL, then press enter
  2. Press Ctrl-Shift-I (or navigate to "More Tools" then "Developer Tools" as shown)
  3. Select "Console"
If everything worked properly, "AMP validation successful" displays.

Use Chrome Developer Tools to validate your Accelerated Mobile Page format.

AMP-WP: Deploy now

The AMP Project and amp-wp plugin are both in the early stages of development and adoption. According to a December 2015 post by Richard Gingras, head of news for Google, "Google will begin sending traffic to AMP pages in Google Search as early as late February, 2016."
There's very little downside for you to add the plugin to your site and test the performance of your Accelerated Mobile Pages. If you dislike the results, deactivate or uninstall the plugin.
For most site owners, AMPs offer an easy way to get pages to mobile browsers faster, for free.

Welcome To Tushar Verma's Blog


Free SEO Tips

Tushar Verma Says - Being an SEO Expert means more than spitting out regurgitated techniques, it means being an innovator, a creative mastermind, and an SEO Strategist who lives, breathes, sleeps and eats SEARCH.


This content is not yet available over encrypted connections.

Search Engine Marketing

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.

What We Do

My name is Tushar Verma Seo Expert Delhi and I am one of the India's leading SEO experts. I run a professional SEO Blog based in the New Delhi in Inida. Our aim is to provide you with the best Search Engine Optimization tips and Latest Seo Updates Over the past 3 years we have excelled and developed our SEO techniques by always keeping up to date with the Google Algorithm and listening to advice from the world's leading search engine optimization and link building experts.

I hear from many people who want to be told exactly what they need to do to get high rankings and bring more targeted search engine traffic to their websites. I wish I could provide them with a straight answer, but every site has its own needs when it comes to SEO. Which means there’s no exact rule that will work each and every time for any website.

One thing, however, that can help you figure out how to SEO your site is to learn the whys behind the specific techniques you always hear about. But to understand the whys, you first need to get the gist of how search engines work. Sounds scary, I know, but I’m going to make it as simple and painless as possible – so stick with me!

In very simplistic terms, there are 2 main components to the search engines: the crawler and the algorithm.

The crawler, which is sometimes referred to as a spider, a robot, or simply a bot, is what goes out on the web and fetches all the pages of information that it can get its virtual spidey legs on.

The algorithm (or algo) is basically the ranking formula that each search engine uses to determine the relevancy of any page that the crawler finds.

The search engines use this formula to decide – out of the pages that were previously fetched – which pages they should show for which keyword phrases that any searcher might type into the search box. Those keyword phrases are also sometimes referred to as a person’s “search query.”

While the algo is a formula, it’s so complicated that it’s not something you can simply reverse-engineer. The engines look at hundreds of factors and weigh them all differently. This is why you’ll find that automated SEO software doesn’t work well to increase your rankings.

Featured Section

image 3

Tushar Verma - Free Seo Features

SEO Expert Delhi,India Offers high quality SEO Services around the globe. - We are high qualified SEO, SMO Professionals offering SEO Services to middle and small business at affordable price by Tushar Verma.

SEO Experts India is differentiated through the huge knowledge base, seasoned experience, ethical practices and dedication to customer satisfaction. Whatever your internet marketing need may be, allow SEO Experts India to work with you and ensure SEO success.

Search Engine Optimization is one the fastest growing concept to bring traffic to your website. It’s not only visitor but about having potential customers who can buy products or reward services offered by you. But to gain this enormous benefit from search engines you need to have properly optimized website utilizing each On Page and Off page factors. You need to have SEO Specialist to work with you who are well aware of search engine trends and latest SEO Techniques.