Digital Marketing Consultants : Tushar Verma

I'm a Digital Advertising Specialist and Social Media Evangelist with exhaustive experience in online advertising, social media marketing and operations managements.

Black Hat SEO vs White Hat SEO

Search engine spiders can spot the difference between white hat and black hat SEO efforts. Optimize your site with white hat search engine optimization techniques to increase your search results and avoid the penalties of black hat SEO.
• Meta Tags
Black Hat SEO - Stuffing or Spamming Meta Tags
Stuffing or spamming your Meta tags does nothing for your search results except flag your site as one using black hat SEO. Search engines are always on the lookout for spammed Meta tags. For example, let's say an online pet store called Fiction Pets is stuffing its Meta tags. The site's black hat Meta keywords might read:

Its stuffed Meta description might read:

White Hat SEO - Choose a Solid Keyword Phrase
Research your keyword phrase. Choose a solid keyword phrase that accurately represents your page and use it in your Meta tags. An example of Meta keywords:

A white hat Meta description could be:

• Content
Black Hat SEO - Hidden Content
There are many ways to hide content on your site. All of them are black hat SEO methods.

Hidden content includes white text full of keywords on a white background. Another black hat SEO method is using comment tags to hide keywords. For example:

White Hat SEO - Quality Content
Content that targets a strong, related keyword phrase on each page wins every time. After you've chosen your keyword phrase, use it consistently throughout the page. For example, a page with a Meta title of "White Hat SEO - White Hat SEO methods" could have this first paragraph of content:

White hat SEO is the key to effective search engine optimization. If you're not using white hat SEO methods, none of your SEO techniques will be effective.

• Linking
Black Hat SEO - Link Farming
The idea behind link farming is that you exchange links with other websites to boost your site's rank in search results. Search engines like Google examine how many sites are linking to yours when determining rank.

With a link farm, you've traded your link with many sites for the sole purpose of increasing your site's search rank. In effect, you're trying to fool the search engine into thinking your site is more popular than it really is.

White Hat SEO - Inbound Linking
When someone links to your blog post or a page on your site within their content, you have a quality inbound link. Unlike with black hat link farming, inbound linking is not a link list traded for the sake of boosting your search results.

Creating content that is compelling attracts site visitors. It also captures the attention of other webmasters who are looking to create their own content with contextual links to your site.

• Page Elements
Black Hat SEO - Doorway Pages
Doorway pages are known by many names, such as bridge pages, entry pages, gateway pages, jump pages and portal pages. These pages are created to spam search engines with a certain phrase.

A doorway page is created to get traffic based on keyword phrases and then funnel those site visitors to the main site. Most search engines catch doorway pages and sites are penalized.
White Hat SEO - Headings
A better use of page elements is to break up your page visually with SEO-friendly headings. An article using < H1 >, < H2 > and < H3 > tags that make good use of your keywords has more weight in search engines than a page full of regular-sized text.


Pre-Optimization Reports In SEO

Search Engine Optimization  is a challenging process. It is not just process to add few keywords and tags to your website. SEO needs capability of knowledge, experience and expertise. SEO requires in-depth study of search engines and its behaviors.

The process of SEO for getting listed your website in search engines need specific, personalized and efficient SEO services. It is essential because your website needs to reach your target market and for that it is important to know the type of your business, industry and end users.

SEO is the process of structuring a web page so that it is found and indexed by all major search engines in the most effective manner, making your web site visible to search engines and internet users (user friendly and search engine friendly website).

Pre-optimization is an important process for any successful SEO Campaign. It is necessary to make thorough study of your company / business / service / products / competitors / marketing goal / industry / target market / achievements etc.

Preparing pre-optimizing report is the first and most important part of any search engine optimization campaign.

By providing pre optimization report we notify our customers about the actual position of their website in search engines result pages and also guide them to improve their site ranking by using our ethical SEO Services.

Pre optimization report includes :

    * How many web pages listed in major search engine in your site
    * Your website page ranking
    * Check for any ban on your website by search engines
    * Position of your website by most targeted keywords
    * Web Traffic on your site
    * Website Speed Test
    * Analysis of web static for keyword research
    * Finding suitable keywords for potential market of your business
    * Analyze targeted keywords that can increase traffic to website


Important Features - Google Analytics

About Google Analytics: just to say the one of the best free web analytics available online. There are many more website analytics both paid and free but you will not found services and feature what Google Analytics offer you for free. Undoubtedly it is one of the most popular website analytics used by lots of individuals and companies now days.

Google Analytics Features:

Google Analytics offer several features here are the main feature and their benefits for you.
1: Visitor Tracking: Visitor tracking allows you to track visitor’s related data like visits, unique visits, pageviews, average page views, time on site, bounce rate, visitor loyalty, depth of visit, browsers, operating system, screen colors, screen resolution used by the visitors, network property etc.

2: Traffic Source: Traffic source means the source that visitor used to reach to your site. It can be search engine traffic (organic Traffic & Paid), direct traffic, Referring traffic and others (banner advertisement, other search engine CPC etc).

3: Content: It tell you all about your site content like top visitors pages, landing pages, exit pages, site navigation summary etc. you can also track information about each and every individual page, and increase your ROI.

4: Event Tracking: Even tracking means tracking of objects like flash player, videos, downloadable files, music player etc.

5: Goals: Goals or we can say leads, you can set up goals with this feature and can search how many leads you got from your website and what specific area, section, traffic source etc performing well or we can say contributing more to leads. You can accordingly plan your future advertising or marketing plans.

6: Custom Reporting: Custom reporting is a good feature which is mostly used to create customized report and send to your client. Normally what people do, search for the data and place the same in excels or in ppt file and then sent it to the client. You can easily do the same with custom reporting and you will get your report in moments.

7: Advance Segment: Advance segment is very useful if you want to track the visitor behavior for a particular section of your website.

8: Filters: filters are used to purify and customize your data. You will get accurate result with the use of filters. There are two types of filters mainly customized and predefined filters. Read more about filters.

9: Add Profile Option: You can create more than one profile for new website or an already existing website. You can accordingly apply filters and set goals. As there are limited goals in one profile so if you need more goals you can set up new profiles for the same.

10: Data Export: you can exports the data in 5 different formats in PDFs, XML, CSV, CSV for Excel and TSV. You can also directly mail the reports to the clients in different formats directly from your Google Analytics a/c.

This is all about Google Analytics features in short. One of the biggest features that I have not mentioned above is “FREE of Cost”.


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Tushar Verma Says - Being an SEO Expert means more than spitting out regurgitated techniques, it means being an innovator, a creative mastermind, and an SEO Strategist who lives, breathes, sleeps and eats SEARCH.


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Search Engine Marketing

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.

What We Do

My name is Tushar Verma Seo Expert Delhi and I am one of the India's leading SEO experts. I run a professional SEO Blog based in the New Delhi in Inida. Our aim is to provide you with the best Search Engine Optimization tips and Latest Seo Updates Over the past 3 years we have excelled and developed our SEO techniques by always keeping up to date with the Google Algorithm and listening to advice from the world's leading search engine optimization and link building experts.

I hear from many people who want to be told exactly what they need to do to get high rankings and bring more targeted search engine traffic to their websites. I wish I could provide them with a straight answer, but every site has its own needs when it comes to SEO. Which means there’s no exact rule that will work each and every time for any website.

One thing, however, that can help you figure out how to SEO your site is to learn the whys behind the specific techniques you always hear about. But to understand the whys, you first need to get the gist of how search engines work. Sounds scary, I know, but I’m going to make it as simple and painless as possible – so stick with me!

In very simplistic terms, there are 2 main components to the search engines: the crawler and the algorithm.

The crawler, which is sometimes referred to as a spider, a robot, or simply a bot, is what goes out on the web and fetches all the pages of information that it can get its virtual spidey legs on.

The algorithm (or algo) is basically the ranking formula that each search engine uses to determine the relevancy of any page that the crawler finds.

The search engines use this formula to decide – out of the pages that were previously fetched – which pages they should show for which keyword phrases that any searcher might type into the search box. Those keyword phrases are also sometimes referred to as a person’s “search query.”

While the algo is a formula, it’s so complicated that it’s not something you can simply reverse-engineer. The engines look at hundreds of factors and weigh them all differently. This is why you’ll find that automated SEO software doesn’t work well to increase your rankings.

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Tushar Verma - Free Seo Features

SEO Expert Delhi,India Offers high quality SEO Services around the globe. - We are high qualified SEO, SMO Professionals offering SEO Services to middle and small business at affordable price by Tushar Verma.

SEO Experts India is differentiated through the huge knowledge base, seasoned experience, ethical practices and dedication to customer satisfaction. Whatever your internet marketing need may be, allow SEO Experts India to work with you and ensure SEO success.

Search Engine Optimization is one the fastest growing concept to bring traffic to your website. It’s not only visitor but about having potential customers who can buy products or reward services offered by you. But to gain this enormous benefit from search engines you need to have properly optimized website utilizing each On Page and Off page factors. You need to have SEO Specialist to work with you who are well aware of search engine trends and latest SEO Techniques.