Digital Marketing Consultants

What’s a top Google position made of? Here are the 8 ingredients that make all the difference. It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with 24 hours in a day. Luckily, SEO isn’t about getting every tiny thing right; it’s about getting your priorities right. Below, we’ve put up a list of top eight rankings factors, based on the industry studies by  SearchMetrics ,  Backlinko  and  SEO PowerSuite . Read on to find what they are, and how to optimize your site for each. Backlinks Surprise, surprise, right? In 2017, backlinks continue to be the strongest indication of authority to Google. Let’s look at the things that can make or break yours. 1. Link score How does Google turn the abstract concept of “backlinks” into a quantifiable ranking signal? In several  patents , Google explains that this is done by calculating a “link score.” Th

Local Pack/Finder Ranking Factors My Business Signals : 19% My Business Signals  (Proximity, categories, keyword in business title, etc.)  19% Link Signals  (Inbound anchor text, linking domain authority, linking domain quantity, etc.)  17% On-Page Signals  (Presence of NAP, keywords in titles, domain authority, etc.)  14% Citation Signals  (IYP/aggregator NAP consistency, citation volume, etc.)  13% Review Signals  (Review quantity, review velocity, review diversity, etc.)  13% Behavioral Signals  (Click-through rate, mobile clicks to call, check-ins, etc.)  10% Personalization    10% Social Signals  (Google engagement, Facebook engagement, Twitter engagement, etc.)  4% Localized Organic Ranking Factors Review Signals : 7% Link Signals  (Inbound anchor text, linking domain authority, linking domain quantity, etc.)  29% On-Page Signals  (Presence of NAP, keywords in titles, domain authority, etc.)  24% Behavioral Signals  (Click-through rate, mobile clicks