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I'm a Digital Advertising Specialist and Social Media Evangelist with exhaustive experience in online advertising, social media marketing and operations managements.
Showing posts with label SEO Process : Importance of Keyword Selection. Show all posts
Showing posts with label SEO Process : Importance of Keyword Selection. Show all posts

How to Choose the Right Keywords for Your Website

To many webmasters and search engine marketers, keyword selection is about choosing relevant keywords that have little competition and decent search demand. The truth is, selecting the right keywords to optimize for your website is definitely more than that.

There are a couple of things to look out for and I hope this article will help give you some inspiration to identify profitable keywords for your online business.

1. Decent Search Demand

Yes, most of the people out there are right on this one. This should be the first consideration before you start to optimize your website for any keywords. You need to make sure that people are actually already searching for what you are going to optimize for. Don't waste time on keywords that have low search volume. It's like opening a huge mall in the middle of the desert. You don't have to be a rocket scientist to know that there will be little shoppers.

2. Assess the Competition Level

The fundamental concept to this is that if you want to fight someone, make sure that you choose one that you "think" you can beat. Can you imagine yourself fighting and winning a Mixed Martial Art heavyweight champion? If not, you better know the rules, learn to be smart and how to pick the right fight or you are going to lose every single one.

3. Researching Keywords vs Buying Keywords

To make things simple, keywords can be broadly categorize into Research or Buying.
This represents the searchers intent when they key in that specific keyword into the search engine. For example, someone who intends to buy a gaming laptop online would go through a purchase funnel like this. Initially, he would be searching using keywords such as "gaming laptop brands", "recommended gaming laptops", after which when he is done with researching and ready to buy in maybe 1 week time, he would search using keywords such as, "gaming laptop lowest price", "buy gaming laptop model xxx online".

It is common sense, and you have probably gone through the same process. Surprisingly, this is the part where 90% of the SEO marketers do not know. The money is in the buying keywords list. If you want to be successful, you got to optimize your website for buying keywords. Consider keywords such as review, buy, order, discount, color, and deals.

4. Searches are unique - Stop Using that Keyword Research Tool for Today


Do you know that approximately 25% of searches on Google each day are new or have not been searched in the last 30 days? To add on to that, 90% of webmasters out there are using the same keyword research tools, and coming out with the same keyword list. Meaning to say, many people will be trying to rank for the same keywords. It's time to put your knowledge of your industry into use. Are your potential customers using any slang or terms for any particular item?

A quick tip to find unique keywords would be to go through your search log on your website. This would tell you exactly what your target audience are looking for.

5. Long Tail Keywords - Don't Forget About Them

It has been reported by Google that approximately 54% of their search queries are greater than 3 words. In addition to that, based on Hitwise data, it was reported that long tail keywords that fall outside of the top 10,000 keywords accounted for 70% of search traffic.

It is important to note that while long tail keyword phrases tend to drive lower volume of traffic, when done correctly, the combined traffic can add up and make a difference. In my personal experience, these searches tend be of better quality as well because they are usually more specific.

In Conclusion

Choosing and selection the right set of keywords to optimize is more than running your keywords through the keyword research tools. It also requires you to utilize common sense and knowledge of your industry. If you can take the above five points into consideration, your chances of success will surely be higher than the average SEO marketers out there who depend solely on keyword research tools

SEO Process : Importance of Keyword Selection

Most business owners that decide to improve their offline business by going online are the most likely to ask their web designers just for some beautiful website. However, a website should be more than just a beautiful wrapping of an offline business, but an appealing and yet client focused platform.

Search engine optimization is a general term that everybody knows. Most people however think of SEO as if it was just some extreme link building process, with no prior preparation. The truth is SEO is worthless without a proper keyword analysis and selection.
Everybody thinks about building a site, stuffing it with lots of useful content, hoping to drive traffic and make sales. In order to achieve online success you don't have to forget to pay attention to the foundation of all that. Keyword analysis and selection represents the foundation of each online project.

Knowing from the beginning which are the keywords you want to optimize your site for will make all your SEO endeavors much easier. Not only it will be easier to implement SEO, but also your marketing strategy will be more concise. Thinking about keywords before setting up your website is a plus, as you will not have to go back and tune things in order to make them work better.

The keywords you will optimize your site for must respect a few characteristics:

1.) Keywords must be representative for your business, services and products. It's absolutely normal for your keywords to represent your business. You can not optimize your site for "plumbers new york" if your company is in Chicago. There are lots of sites that are being optimized for certain keywords that have nothing to do with their services.

2.) Keywords must meet your visitor. Make sure you understand what your keyword means and what your visitors’ expectations are. You have to put yourself into your visitor's place and figure out what are his expectations when typing your keywords into a search engine's search box.

3.) Keywords must have a reasonable number of queries on search engines. It is said that long term queries are more likely to convert a visitor into a client. That's true, but you have to be really careful when choosing 6-7 words long keyword phrases, as those keywords might not be very popular among search engine users.

You might find yourself in the situation of choosing the perfect keyword for you and then see that keyword is very competitive. There are 2 solutions in this case. One of them is going geographical and adding your city, county or region to main keywords. The second solution is finding some other niches that aren't very well developed and where you can have better chances of succeeding.

Once you have found the right keywords for you, take a look at your site's content. Try including keywords in content, but don't do it aggressively. Common sense is a rule in SEO too. Don't use weird phrases or sentences just for the sake of SEO. The site is for human visitors after all.

The first place where you should put your keyword is in your meta tags. It's not that important as it used to be, but it's still a must do.

Respecting this few, yet important keyword selection steps, will definitely help you implement your overall SEO process.

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Search Engine Marketing

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.

What We Do

My name is Tushar Verma Seo Expert Delhi and I am one of the India's leading SEO experts. I run a professional SEO Blog based in the New Delhi in Inida. Our aim is to provide you with the best Search Engine Optimization tips and Latest Seo Updates Over the past 3 years we have excelled and developed our SEO techniques by always keeping up to date with the Google Algorithm and listening to advice from the world's leading search engine optimization and link building experts.

I hear from many people who want to be told exactly what they need to do to get high rankings and bring more targeted search engine traffic to their websites. I wish I could provide them with a straight answer, but every site has its own needs when it comes to SEO. Which means there’s no exact rule that will work each and every time for any website.

One thing, however, that can help you figure out how to SEO your site is to learn the whys behind the specific techniques you always hear about. But to understand the whys, you first need to get the gist of how search engines work. Sounds scary, I know, but I’m going to make it as simple and painless as possible – so stick with me!

In very simplistic terms, there are 2 main components to the search engines: the crawler and the algorithm.

The crawler, which is sometimes referred to as a spider, a robot, or simply a bot, is what goes out on the web and fetches all the pages of information that it can get its virtual spidey legs on.

The algorithm (or algo) is basically the ranking formula that each search engine uses to determine the relevancy of any page that the crawler finds.

The search engines use this formula to decide – out of the pages that were previously fetched – which pages they should show for which keyword phrases that any searcher might type into the search box. Those keyword phrases are also sometimes referred to as a person’s “search query.”

While the algo is a formula, it’s so complicated that it’s not something you can simply reverse-engineer. The engines look at hundreds of factors and weigh them all differently. This is why you’ll find that automated SEO software doesn’t work well to increase your rankings.

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Search Engine Optimization is one the fastest growing concept to bring traffic to your website. It’s not only visitor but about having potential customers who can buy products or reward services offered by you. But to gain this enormous benefit from search engines you need to have properly optimized website utilizing each On Page and Off page factors. You need to have SEO Specialist to work with you who are well aware of search engine trends and latest SEO Techniques.