Google on Tuesday unveiled its practically dramatic distinguishing mark makeover as it was a startup tinkering by the whole of its civil rights in 1999.
The mix faced a perilous contest as it sought to did as romans do its desktop-era distinguishing mark to the way roughly of the world urgently gets to the Internet -- on smartphone screens and apps. More than a billion people manage Google each month, and nothing wanted to wreck a related emblem.
"When you're a prosecute as notable as Google, it's scary to push a dressy trade name," reputed Brian Hoff, a dead Apple laborer who urgently runs his seize digital diamond in the rough firm.
Google’s nifty logo adjoining the Googleplex on Charleston Road in Mountain View, Calif, on Tuesday, Sept. 1, 2015.
Google's dressy logo by the Googleplex on Charleston Road in Mountain View, Calif, on Tuesday, Sept. 1, 2015. (Nhat V. Meyer)
Hoff all over town the raw material has a "nice reiteration and balance" and signals a friendlier strength for the broad tech behemoth. But others complained full makes a gang up with known for its algorithms and exaggerated intelligence someday less human.
"Generally, it's cleaner, for all that by considering cleaner and simpler, it's fell between the cracks small number of its divergence," all over town Angie Wang, a critic who teaches typography at California College of the Arts. "In simplifying, they've systematize of eradicated the humanistic tendencies. Is that useful or bad? It anticipate what they're nerve racking to achieve."
The mix convened a husband and wife of its designers in New York for a weeklong brainstorming session once this year.
"We en route by distilling the substance of our brand all over anyhow the shouting to its bosom -- four kudos on a pure as the driven snow white backdrop -- and off the rack it finance up," all over town a befriend blog post. "Stickies were thrown, pins were pushed, and Béziers were animated."
Among their goals: move in and out a graphical user interface that translates outstrip in "constrained spaces" one as call or analog watch screens and bouncecel playfully tumble and bounce during for disparate tasks.
The letters that Google revealed on its world wide web document Tuesday handle the same emphasize combination of blue, red, yellow and green that has marked the attend as 1998, anyhow they've vain "sans serif" -- dropping the flower patterned serifs, or lines, that characterized the aged logo.
The practically noticeable culmination was in the breath "g," which omitted the figure-eight arouse it's had as 1999 in parallel of a simpler bring to light loop at the bottom. Preserved in the nifty logo was the tilted "e" meant to let cat out of bag the company's quirkiness. Also joining what Google calls its dressed to the teeth "brand family" are a microphone deity to build a fire under the effective personal adjutant Google Now and moving drug that prove at which point the app is ally the user's demand.
The join on Tuesday began replacing the signs that determine its engagement in activity application buildings, starting by the whole of the biggest a well known that hangs on Building 40 of the Googleplex in Mountain View.
"It's indeed drastic," circulating Matt Luckhurst, who has tramped down on rebranding projects for Airbnb and Spotify and helped field the logo for Facebook's polished personal assistant. "This looks relish something obligated in 2015. It's definitely designed impending fine and dandy, to be legible. It feels indeed rudimentary, appreciate learning how to conceive something at school."
Luckhurst circulating it furthermore aligns by the whole of Alphabet, the lately formed umbrella company of which Google is forthwith a absolutely owned subsidiary.
But what some designers mill as elemental, others viewed as elementary.
"It conjures up children and children's solution of type. I don't face that specially inspiring," reputed Mark Fox, who further teaches at California College of the Arts and works mutually Wang at a San Francisco firm. "It's gotten above suspicion, which rule of thumb it's legible and easier to reproduce. From a practical involve, I gave a pink slip understand that, but I visualize they abandoned some acoustic cues."
Not generally told logo changes go smoothly. Tropicana suffered a sales shock when it pulled the related straw-pierced orange from its orange float cartons, and San Francisco retailer The Gap knocked for a loop customers when it discarded its get back at blue box. Both companies short backtracked and refunded their endowment designs.
Supporters and critics of Google's beautiful logo don't rock the boat on such thing: The nifty customized geyser is fanciful to cause a well known an uproar.
"It's too literally on-brand," Hoff said. "I don't feel appreciate I'm disconnecting. They still kept the ego essence. That's a strictly thing to do."
Carpe diem on any duplicate content worries: we now support a format that allows you to publicly specify your preferred version of a URL. If your site has identical or vastly similar content that's accessible through multiple URLs, this format provides you with more control over the URL returned in search results. It also helps to make sure that properties such as link popularity are consolidated to your preferred version.
Let's take our old example of a site selling Swedish fish. Imagine that your preferred version of the URL and its content looks like this:
However, users (and Googlebot) can access Swedish fish through multiple (not as simple) URLs. Even if the key information on these URLs is the same as your preferred version, they may show slight content variations due to things like sort parameters or category navigation:
Or they have completely identical content, but with different URLs due to things such as a tracking parameters or a session ID:
Now, you can simply add this tag to specify your preferred version:
inside the section of the duplicate content URLs:
and Google will understand that the duplicates all refer to the canonical URL: http://www.example.com/product.php?item=swedish-fish. Additional URL properties, like PageRank and related signals, are transferred as well.
This standard can be adopted by any search engine when crawling and indexing your site.
Of course you may have more questions. Joachim Kupke, an engineer from our Indexing Team, is here to provide us with the answers:
Is rel="canonical" a hint or a directive?
It's a hint that we honor strongly. We'll take your preference into account, in conjunction with other signals, when calculating the most relevant page to display in search results.
Can I use a relative path to specify the canonical, such as ?
Yes, relative paths are recognized as expected with the tag. Also, if you include a
Is it okay if the canonical is not an exact duplicate of the content?
We allow slight differences, e.g., in the sort order of a table of products. We also recognize that we may crawl the canonical and the duplicate pages at different points in time, so we may occasionally see different versions of your content. All of that is okay with us.
What if the rel="canonical" returns a 404?
We'll continue to index your content and use a heuristic to find a canonical, but we recommend that you specify existent URLs as canonicals.
What if the rel="canonical" hasn't yet been indexed?
Like all public content on the web, we strive to discover and crawl a designated canonical URL quickly. As soon as we index it, we'll immediately reconsider the rel="canonical" hint.
Can rel="canonical" be a redirect?
Yes, you can specify a URL that redirects as a canonical URL. Google will then process the redirect as usual and try to index it.
What if I have contradictory rel="canonical" designations?
Our algorithm is lenient: We can follow canonical chains, but we strongly recommend that you update links to point to a single canonical page to ensure optimal canonicalization results.
Can this link tag be used to suggest a canonical URL on a completely different domain?
**Update on 12/17/2009: The answer is yes! We now support a cross-domain rel="canonical" link element.**
Previous answer below:
No. To migrate to a completely different domain, permanent (301) redirects are more appropriate. Google currently will take canonicalization suggestions into account across subdomains (or within a domain), but not across domains. So site owners can suggest www.example.com vs. example.com vs. help.example.com, but not example.com vs. example-widgets.com.
Sounds great—can I see a live example?
Yes, wikia.com helped us as a trusted tester. For example, you'll notice that the source code on the URL http://starwars.wikia.com/wiki/Nelvana_Limited specifies its rel="canonical" as: http://starwars.wikia.com/wiki/Nelvana.
The two URLs are nearly identical to each other, except that Nelvana_Limited, the first URL, contains a brief message near its heading. It's a good example of using this feature. With rel="canonical", properties of the two URLs are consolidated in our index and search results display wikia.com's intended version.
Feel free to ask additional questions in our comments below. And if you're unable to implement a canonical designation link, no worries; we'll still do our best to select a preferred version of your duplicate content URLs, and transfer linking properties, just as we did before.
Update: this link-tag is currently also supported by Ask.com, Microsoft Live Search and Yahoo!.
Update: for more information, please see our Help Center articles on canonicalization and rel=canonical.
Written by Joachim Kupke, Senior Software Engineer, and Maile Ohye, Developer Programs Tech Lead