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Specify your canonical

Carpe diem on any duplicate content worries : we now support a format that allows you to publicly specify your preferred version of a URL. If your site has identical or vastly similar content that's accessible through multiple URLs, this format provides you with more control over the URL returned in search results. It also helps to make sure that properties such as link popularity are consolidated to your preferred version. Let's take our old example of a site selling Swedish fish . Imagine that your preferred version of the URL and its content looks like this: http://www.example.com/product.php?item=swedish-fish However, users (and Googlebot) can access Swedish fish through multiple (not as simple) URLs. Even if the key information on these URLs is the same as your preferred version, they may show slight content variations due to things like sort parameters or category navigation: http://www.example.com/product.php?item=swedish-fish&

Go for Google New Penguin Update Ready

Matt Cutts during his SMX talk indicated that a new Penguin update would be rolled out shortly, likely late this week or early next week.  So what does that mean to you? For some it will be a great update with a lot of upward movement.  For others, it will mean lost rankings yet again.  Of course we don’t know what Google has planned, but we can infer from past updates and the name cited in this new update as to what we can expect. The Penguin update was an update that targeted web spam.  It’s goal was to remove spammy results from the search engine rankings.  It did this by a number of means, but the easiest way to think about it would be an over optimization penalty.  If you build links to your site with only your main keywords as the anchor text, if you get all of your links from a link network or if you keyword stuff or hide text it is likely this penalty will further erode your rankings. On the other hand if you have been improving your SEO link profile to inclu