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Go for Google New Penguin Update Ready

Matt Cutts during his SMX talk indicated that a new Penguin update would be rolled out shortly, likely late this week or early next week.  So what does that mean to you? For some it will be a great update with a lot of upward movement.  For others, it will mean lost rankings yet again.  Of course we don’t know what Google has planned, but we can infer from past updates and the name cited in this new update as to what we can expect. The Penguin update was an update that targeted web spam.  It’s goal was to remove spammy results from the search engine rankings.  It did this by a number of means, but the easiest way to think about it would be an over optimization penalty.  If you build links to your site with only your main keywords as the anchor text, if you get all of your links from a link network or if you keyword stuff or hide text it is likely this penalty will further erode your rankings. On the other hand if you have been improving your SEO link profile to inclu