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Black Hat SEO vs White Hat SEO

Search engine spiders can spot the difference between white hat and black hat SEO efforts. Optimize your site with white hat search engine optimization techniques to increase your search results and avoid the penalties of black hat SEO. • Meta Tags Black Hat SEO - Stuffing or Spamming Meta Tags Stuffing or spamming your Meta tags does nothing for your search results except flag your site as one using black hat SEO. Search engines are always on the lookout for spammed Meta tags. For example, let's say an online pet store called Fiction Pets is stuffing its Meta tags. The site's black hat Meta keywords might read: Its stuffed Meta description might read: White Hat SEO - Choose a Solid Keyword Phrase Research your keyword phrase. Choose a solid keyword phrase that accurately represents your page and use it in your Meta tags. An example of Meta keywords: A white hat Meta description could be: • Content Black Hat SEO - Hidden Content There are many