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What is link popularity?

Link popularity is the total number of web sites that link to your site. An increasing number of search engines rank sites in part by the site's link popularity. However, the "popularity" is only part of the link analysis. The quality and context of links is also taken into account. Search engines use link popularity because of the following thought: if many other web sites think that your site is worthy of being linked to, then your site must offer good content. Eventually, all major search engines will use link popularity, so it's essential to observe and improve your link popularity. Our software tool tells you how "popular" search engines believe your site to be. You can also see how popular your competitor web sites are. How does link popularity affect my search engine ranking? Increasing the number of links to your web site can improve your search engine rankings. And not only will you rank better in search engines, but links from other web sites