Google Analytics Features:
Google Analytics offer several features here are the main feature and their benefits for you.
1: Visitor Tracking: Visitor tracking allows you to track visitor’s related data like visits, unique visits, pageviews, average page views, time on site, bounce rate, visitor loyalty, depth of visit, browsers, operating system, screen colors, screen resolution used by the visitors, network property etc.
2: Traffic Source: Traffic source means the source that visitor used to reach to your site. It can be search engine traffic (organic Traffic & Paid), direct traffic, Referring traffic and others (banner advertisement, other search engine CPC etc).
3: Content: It tell you all about your site content like top visitors pages, landing pages, exit pages, site navigation summary etc. you can also track information about each and every individual page, and increase your ROI.
4: Event Tracking: Even tracking means tracking of objects like flash player, videos, downloadable files, music player etc.
5: Goals: Goals or we can say leads, you can set up goals with this feature and can search how many leads you got from your website and what specific area, section, traffic source etc performing well or we can say contributing more to leads. You can accordingly plan your future advertising or marketing plans.
6: Custom Reporting: Custom reporting is a good feature which is mostly used to create customized report and send to your client. Normally what people do, search for the data and place the same in excels or in ppt file and then sent it to the client. You can easily do the same with custom reporting and you will get your report in moments.
7: Advance Segment: Advance segment is very useful if you want to track the visitor behavior for a particular section of your website.
8: Filters: filters are used to purify and customize your data. You will get accurate result with the use of filters. There are two types of filters mainly customized and predefined filters. Read more about filters.
9: Add Profile Option: You can create more than one profile for new website or an already existing website. You can accordingly apply filters and set goals. As there are limited goals in one profile so if you need more goals you can set up new profiles for the same.
10: Data Export: you can exports the data in 5 different formats in PDFs, XML, CSV, CSV for Excel and TSV. You can also directly mail the reports to the clients in different formats directly from your Google Analytics a/c.
This is all about Google Analytics features in short. One of the biggest features that I have not mentioned above is “FREE of Cost”.