When it comes to free SEO tools, there are many out there used for different purposes such as checking backlinks, pageranks, keyword research, analytics etc. It becomes difficult to decide the relative importance and usability of each tool. Hence, in this article I have compiled a list of free SEO tools I use which have made my work easier;
Google AdWords Keyword tool:
The first step in any SEO campaign is identifying the keywords/key phrases you want to use - popularly known as keyword research. Google AdWords Keyword tool is the most widely used and acclaimed free tool for keyword research. It will let you know which keywords to target, the competition for those keywords, and will also offer suggestions on popular phases you might not have even thought of. There are other paid keyword research tools like keyword discovery and wordtracker which are good as well, but this tool is valuable and efficient when it comes to a free SEO tool.
XML Sitemap Generator:
If you place a formatted XML file with site map on the web server, you enable Search Engine crawlers (Google) to find out what pages are present on your website and which ones have been changed recently. Whenever you add new content to your site you will obviously want to make sure Google knows about it. Sitemaps help search engine's spiders crawl your site and understand what it's about. The XML sitemap generator will create a sitemap compliant with the search engine that you need to upload to your home directory every time your site is updated.
SEO Book's Rank Checker:
A Firefox plugin that enables you to check where your website is ranking in keyword searches. You can save details of every campaign and run reports from your browser in seconds. It helps you analyze website rankings on the three major search engines - Google, Yahoo and Bing. SEO Book's Rank Checker is a widely used tool which is highly recommended to check your search engine rankings.
Hubspot's Website Grader:
This free SEO tool can perform a health check on your website before awarding it a grade and offering advice on how it could be improved. A few interesting features are blog analysis, indexed pages analysis, metadata, domain info, inbound links, last crawl date, social media grader etc. You can discover how effectively your site is described (language) and how often it has been bookmarked on Digg or Delicious. Also, you can add a Website Grader widget (which provides you with a code to paste into your site) displaying a badge featuring your search marketing quality score.
Backlinks Watch (backlinkwatch.com):
SEO revolves around backlinking. This tool gives you a clear count and analysis of your website's backlinks including the page they are on, anchor text and the total number of backlinks on that particular page. This useful tool will let you know who's linking to your content and track the success of your link building campaign. Another backlink tracker I also use is Majestic-SEO (majesticseo.com)
Google Analytics / Google Webmaster Tool:
These two tools together make the fundamentals of search engine marketing. Based on Urchin, Google Analytics is a top analytics tool available to everybody for free. This analytics gives you details about traffic behavior, funnel information, conversions, landing pages and much, much more. Google webmaster on the other hand gives you a view of what Google "sees" on your site including crawling speed, crawling rate, highest pagerank of your site and more.
SpyFu (spyfu.com) :
SpyFu lets you enter either a keyword or domain into its search box to begin the process. You are afterward presented with results to help you decide if a particular keyword is an appropriate choice for your SEO or ad campaigns and other keyword possibilities. From domain searches, you can see your competitors and discover details of their organic or paid search campaigns. There is paid version of spyfu.com which offers more features, but the free one has quite a lot as well.
Compete (compete.com) :
This is a great tool for analyzing your competition. You can see traffic and engagement metrics for any website; identify sites for affiliate and SEO link building. Also you can analyze competitor keywords and search strategies for free. Other features include; analyzing subdomains, tagging, comparisons, portfolios and CSV download of information. Compete.com also has a subscription based paid service which you can use to attain additional features.
Use Google Analytics for website traffic analysis. Search Engine Traffic, Content performance and Keywords are the three primary SEO elements measured by this tool. Site activities like hits, page views, bounce rate, pages viewed per visit, page views and average time spent by users in the website etc can easily be tracked by using this free tool.
Key Word Complete:
It is easy to track the keywords of the competitors. This tool tracks the keywords via the PPC campaigns. A number of features of this online tool provide complete assistance.
Analyzing the keyword density, meta tags, page load time etc is extremely easy with the meta tag analyzer of Widexl. One can also use it to determine the pages which are linked with specific website, for that reason one has to use the link popularity tool.
This website is particularly useful for it provides many tools that serve different needs for successful Search Engine Optimization. Some features like Google PageRank Prediction and Link Popularity, Website Speed Test are used by several webmasters. While Google PageRank is use to predict ranking of site in Google, Link Popularity is used to keep a check on number of links of any specific domain. One can measure the time a specific site takes for loading using Website Speed Test.
On-Page SEO tools play very important role in exploring webpages for further scope of keyword optimization. In addition to many other On-page SEO tools, SEO Logs provides Keyword Difficulty Check and Web Page SEO Optimizer. The main use of Keyword Difficulty Check is to evaluate the extent of difficulty faced by a keyword in order to secure a position in Search engines. Some other tools like HTTP Headers, Alexa Rank, Backlinks Analyzer Tool, and AdSense Profit Calculator are also provided by SEO Logs.
It is one of the most effective tools to scrutinize link competition, only one has to provide key details about competitor's links. Page ranks and Anchor reports are some of the vitals results generated through this tool.
The tool has various uses. One of these is to obtain reports from giant search engines like Alexa, Google and Yahoo. The same tool is used for site error detection, keyword research, traffic tracking.
It effectively weighs up the status of website in terms of popularity. But one should note that it should be used generate reports for only 100,000 sites for its does not promise correctness for sites beyond that.
Posted by Tushar Verma on Monday, December 12, 2011 at 12:17 AM