Digital Marketing Consultants : Tushar Verma

I'm a Digital Advertising Specialist and Social Media Evangelist with exhaustive experience in online advertising, social media marketing and operations managements.

Adding Google Analytics to Your Domain

Over the course of this training tutorial, I am going to educate you on Google Analytics. Let me teach you the key details that you will discover with regards to your web site just by viewing the Google Analytics statistics site. This consists of statistical information which will allow for a comprehensive understanding about how your web page is performing, where visitors originate from, in addition to the corresponding graphs and maps.

Getting started with Google Analytics:


1.Log onto the Google Analytics web page.
2.Access and load Google Analytics on your homepage.
3.Wait 30 days roughly to start accessing stats.

You can begin by executing a search for Google Analytics and after that accessing the 1st hyperlink that shows up-this should take you to the Google Analytics main page. Once you've logged onto and deployed Google Analytics on your internet site, and after you have authorized it to collect data for at the very least 30 days from your homepage, you may get started to accumulate historical data out of your Google Analytics account.

Navigating through stats functionality in Google Analytics
Default data

1.Visual graph
2.Statistics by week
3.Statistics by month
4.Unique Clicks
5.Page Views
6.Bounce Rate
7.Map Overlay

Starting while using the visual graph, you'll see the top section displays the amount of unique people that you get everyday. This is a standard feature. You can decide to see the statistics by week, or you could also choose to look at the amount of targeted traffic you get each month.

The subsequent standard statistic that is shown reveals the quantity of distinct guests you've received to your internet site during the recent 30 days. And, the subsequent figure displays the count of Page Views. Page Views specify the volume of URL pages that are viewed by visitors to your website. This statistic is typically double the number of actual visitors.

Next, you can take a look at the Bounce Rate. Bounce Rate is the average time every website visitor spent on your web presence, and also the ratio of brand new trips to your homepage. If you scroll lower, you will be able to view the volume of people to your web pages, and the Map Overlay, which identifies the countries from where your targeted traffic come from. Just about all of the nations are depicted through color coding. You will discover variations of color based upon the originating country. To access even more comprehensive data, click on View Report to take a detailed look at the actual countries each guest arrived from.

Gain access to More Statistics in your Google Analytics Dashboard

1.Return to Dashboard
2.Click on Traffic Sources Overview
3.Click on View Report
4.Scroll down, click View Full Report
5.Add reports to dashboard
6.Alter the sequence of reports, if necessary

Once you have familiarized yourself with the Map Overlay feature, you may click back to Dashboard gain additional detail on web page performance. Go ahead and access the Traffic Sources Overview. This graph will display the amount of traffic received from search engines, the amount of traffic you get from other sites, and the direct amount of traffic received to the homepage via email marketing or external links. Click on View Report to see the statistical data in detail.

Next, scroll down to find information regarding top traffic sources including keywords used in web page search engines. Click on View Full Report to access additional information. There, you will see the keywords that people have typed in to access your homepage using Google search. There are many variations of available data, so be sure to view the available statistics that are important to you. You have the option to assign certain ranks according to the importance of each statistical feature. You can add certain reports directly to your Dashboard.

For example, often times users decide to use the Map Overlay feature as a dashboard essential. This helps webmasters learn about the location of their clicks. For instance, if you click on the country of your choice, you can access a better map with more detail. The represented shade indicates volume of clicks, from dark green to white. The darkest color represents the most traffic while the lightest, or white, represents little to no traffic. This statistical details is very valuable when assessing web traffic for local businesses, or those businesses looking to target a specific state.

Customize the dashboard features in your Google Analytics account:

1.Select the report
2.Click on Add to Dashboard
3.Verify confirmation page
4.View Dashboard

Another helpful feature of Google Analytics involves the option to customize the available data as they look on your dashboard. To add a particular report to the dashboard, simply click the link that says Add to Dashboard. Afterward, you will see a confirmation message that says "Your report has been added. View dashboard." Once you have returned to your dashboard, you'll want to confirm the updates. Your selected web site statistics should be listed and functioning properly. If you want to change the featured statistic, you can do so by simply clicking on it, dragging it, and releasing it to any position you desire. This is an extremely useful option for those who wish to prioritize reports in accordance with their business needs.

Finalize your dashboard features on Google Analytics:

Once you have finalized every one of the statistical capabilities that you might want, including their corresponding sequence, you can now return to your saved Dashboard and access the info you require. Your statistical data is quickly obtainable using Google Analytics. If you are sharing your internet site statistics with others in your team or organization, or if for any reason you need to provide account access to another monitored site, then you may click on Export. Here, you can export all of the required statistics to PDF or XML. Or, you may also click on Email to email this report to anyone you want, in addition to yourself.

Now, you are on your way to making use of Google Analytics to effectively analyze statistical data associated with your domains. You'll now have access to the in-depth insight you require in order to optimize, adapt, and control your site reach

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Free Press Release Submission Sites

  1. exactrelease.com
  2. www.prlog.org
  3. www.pressmethod.com
  4. www.free-press-release.com
  5. www.transworldnews.com
  6. www.seenation.com
  7. free-news-release.com
  8. pressbox.co.uk
  9. www.freepressindex.com
  10. free-press-release.proarticles.co.uk
  11. freepressrelease.com.au
  12. postafreepressrelease.com
  13. www.pressrelease.com
  14. www.clickpress.com
  15. ideamarketers.com
  16. www.i-newswire.com
  17. www.newsvine.com
  18. newsalbum.com
  19. news.eboomwebsolutions.com
  20. techprspider.com
  21. www.webnewswire.com
  22. www.cgidir.com
  23. www.javascriptsearch.com
  24. prurgent.com
  25. prfocus.com
  26. pressreleases.kcstar.com
  27. pressexposure.com
  28. www.pagerelease.com
  29. www.newdesignworld.com
  30. mediasyndicate.com
  31. localnews.biz
  32. india-reports.com
  33. www.imcasweb.com
  34. franchisenewscenter.com
  35. signup.ecommwire.com
  36. www.webknowhow.net
  37. www.itbcomputing.com
  38. www.freepressreleases.co.uk
  39. www.domaininformer.com
  40. usprwire.com
  41. ukprwire.com
  42. softarea.com
  43. www.sanepr.com
  44. www.promotionworld.com
  45. pressreleasespider.com
  46. www.myjournalcourier.com
  47. www.-pressrelease.com
  48. www.addpr.com
  49. www.afly.com
  50. www.afreego.com
  51. www.africanewswire.net
  52. www.baygo.com
  53. www.betanews.com
  54. www.bignews.biz
  55. www.billhartzer.com
  56. www.bizeurope.com
  57. www.business.pagerelease.com
  58. www.businessopportunity.biz
  59. www.businessportal.com
  60. www.businesswire.com
  61. www.cdn-news.com
  62. www.clicknewsites.com
  63. www.creativecommons.org
  64. www.dbusiness.com
  65. www.devarchive.com
  66. www.devpress.com
  67. www.dime-co.com
  68. www.dir.free-press-release.com
  69. www.directionsmag.com
  70. www.downloadjunction.com
  71. www.earthvision.net
  72. www.eCommWire.com
  73. www.editorandpublisher.com
  74. www.emailwire.com
  75. www.emeapr.com
  76. www.epicinnovations.com
  77. www.ereleases.com
  78. www.e-syndicate.net
  79. www.eworldwire.com
  80. www.exchangenet.com
  81. www.Express-Press-Release.com
  82. www.express-press-release.net
  83. www.fibrefashion.com
  84. www.filecluster.com
  85. www.forrelease.com
  86. www.FreePressRelease.co.cc
  87. www.free-press-release-center.info
  88. www.gebbieinc.com
  89. www.groupweb.com
  90. www.hotmicrocap.com
  91. www.hspstreet.com
  92. www.hungarynewswire.com
  93. www.ideasiteforbusiness.com
  94. www.illinois-press-release.com
  95. www.imediafax.com
  96. www.IndiaPRWire.com
  97. www.information-online.com
  98. www.internetwriters.com
  99. www.itbinternet.com
  100. www.itbsoftware.com
  101. www.itilcommunity.com
  102. www.learn-more.org
  103. www.live-pr.com
  104. www.lunareclipse.net
  105. www.macgo.net
  106. www.majon.com
  107. www.malebits.com
  108. www.marketwire.com
  109. www.mediapeak.com
  110. www.media-press-release.com
  111. www.myfreepr.com
  112. www.nanotech-now.com
  113. www.nationalhomelandsecurityknowledgebase.com
  114. www.nationalprwire.com
  115. www.news.baou.com
  116. www.news.thomasnet.com
  117. www.newsblaster.com
  118. www.newslink.org
  119. www.newspad.com
  120. www.NewswireToday.com
  121. www.newyork-press-release.com
  122. www.newzalert.com
  123. www.npr.org
  124. www.ohio-press-release.com
  125. www.openpr.com
  126. www.openpress.com
  127. www.opportunityupdate.com
  128. www.our-hometown.com
  129. www.ourworld.compuserve.com
  130. www.pr.com
  131. www.prwork.com
  132. www.pr.net
  133. www.prbot.com
  134. www.PRCompass.com
  135. www.press-base.com
  136. www.pressbox.com
  137. www.pressflash.com
  138. www.PressFlow.co.uk
  139. www.pressmediawire.com
  140. www.pressportal.co.za
  141. www.pressrelease.com.np
  142. www.pressreleaseforum.com
  143. www.pressreleasenetwork.com
  144. www.pressreleasepoint.com
  145. www.press-release-writing.com
  146. www.prfree.com
  147. www.prfriend.com
  148. www.pr-gb.com
  149. www.PR-Inside.com
  150. www.prlog.com
  151. www.prmac.com
  152. www.prnewswire.com
  153. www.programmersheaven.com
  154. www.pr-usa.net
  155. www.prweb.com
  156. www.prwindow.com
  157. www.publicitywires.com
  158. www.sbwire.com
  159. www.searchwarp.com
  160. www.seo-pr.com
  161. www.softpressrelease.com
  162. www.softwaremarketingresource.com
  163. www.softwarewire.com
  164. www.speedypr.com
  165. www.store.choiceystore.com
  166. www.storebuilder.co.uk
  167. www.symbcity.com
  168. www.tennessee-press-release.com
  169. www.thehostingnews.com
  170. www.TheOpenPress.com
  171. www.threadwatch.org
  172. www.tmcnet.com
  173. www.urlwire.com
  174. www.washington-press-release.com
  175. www.XpressPress.com


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Link Building

Link Building

Link Building is an integral part of SEO. Quality link building is the key success of any website. If you have good and relevant links, then you can rank higher in the major search engine. So that numbers of companies prefer for quality link builder.

Link Building is the process of creating inbound links to ones own website. This can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc. Link building is one of the best ways to make your site popular. There are few types of linking one of which is reciprocal links.

Reciprocal links or link exchanges is the process where two webmasters agree to show the other's link on their website. After link building when the number of sites which link to a particular site is known as link popularity which helps in the search engine ranking of a website.

Browse the website for more information on how to build links fast, types of link building, one way link building, two way link building, three way link building and directory submission

Types of Link Building

Want to know about the types of link building? Learn the article for more information on link building types.

There are 2 main types of links and several ways or methods that optimizers and search engine experts use in order to generate links from other sites to the website being optimized. It is always the goal of any link building campaign to have an optimal number of links pointing to their site, however the quantity of links doesn't always equate to higher rankings.

The first type is reciprocal links. These are links that point you’re your website to another in return, the other website has a link that points directly to your website. The next is one-way links. One way links are links that point from another site to your site, with no reciprocal links. One way links are given more importance in the search engines algorithm than reciprocal links.

One method for creating links to your website is directory submission and article submission. These are two different ways to get links to your website. The first method (directory submission) places a link of your website with a couple lines of descriptive text about your website, in a directory of other sites and businesses. The second method (article submission) places links of your site along with brief articles and press releases on article directories, blogs, and other discussion forums.

One Way Link Building

With the directory submission, you can get one way links. For one way link building, there are numbers of software available using that you can easily get one way links. But if you want to get quality one way links, then manual submission is the best more. You can also contact with the webmasters of the other site for one way link building.

Learn to more about two way and three way link building. Contact us for link exchange


Two Way Link Building

Two way link building is one of the most popular link building techniques. This is also known as reciprocal link exchange program. Read to learn more about two way link building.

Two-way link building is a great way to increase high quality traffic to your website. This increased and legitimate traffic will also bring your website page ranking up and this will naturally lead to even more visitors to you site. The idea behind two-way link building is easy to understand and it is also simple and affordable to implement.

If you have a website and would like more visitors and higher search engine rankings, then you should take a look into two way link building. If you have a website of your own then you can also add links to in, and that is the starting point for all two way linking. Since a two way link is a connection between two websites, you will also need to find several similar sites or ones that may attract the same target groups of visitors.

It is easy to find similar sites by doing a search using the main keywords of your site. Once you have a list, you will have to contact their webmasters and ask them if they are interested in putting your link onto their website and in return you will do the same for them. Any website owner that is interested in more traffic will not say no to this offer, and in most cases the reciprocal linking evens itself out and no money will have to be paid by either side. There are some cases, however, where a website that is higher ranking and more popular than yours will ask for some pay, and this is perfectly fine to do in the beginning. This is because the website with more traffic has a higher probability of sending people to your site than some other unknown website. Once your website is established and the page rankings increase, then you can stop paying and start doing the same thing to others looking to build two way links.

Three Way Link Building

Three way link building is another popular link building method. In this link building program, three sites includes in the link building. Learn to know more about three way link building.

Three Way Linking Building (site X = site Y = site Z = site X) is a particular form of reciprocal link building. The effort of this way linking Building technique is to generate additional natural links in the eyes of major search engines. The importance of links by 3 way link building can then be improved than typical reciprocal links, which are generally made between two web sites. In this three way link building take the link from others web site and in return you provide a back links from one of your other website.


Why are links so important?
Today, inbound links are the one of most prominent issue for getting a high keyword ranking; the most search engines are ranking their search result on the link building from your site. Not the quantity from the links, but the quality of such links is eminent.
We focused in placing text links on high quality sites. We bring enough unique text links that can not only raise your natural search engine rankings but is also a direct source of targeted traffic.

If done perfectly, increasing your link popularity will:
  • Increase your traffic substantially.
  • Titivated your visibility in the search engines.
  • Prepare an added resource to your website.
  • Direct click brings traffic
  • Save your funds a lot for advertising
  • Save you time.

Quality matters not Quantity
The link webpage having Rich content having good keyword phrases and having page rank are regarded as a quality links. As it is time consuming and hard procedure to search these type of page, but these types of links have its own importance. We offer services of link building to provide you quality links that will results in a good page rank.

Link Building appears to be a straightforward portion but it is not. It necessitates lot of research and analysis before you go for any link building campaign. Explore through analysis of the link partners website and search engine penalties if any by any major search engine such as Google. If any website is linkback to your site and which is drop by the search engines then it will affect our websites as well.
Search engines estimate link reputation uniquely putting varying weight on different factors:

Inbound and outbound link relationships
Whether a webpage is viewed as an expert page for the theme
Page rank of the site which links to yours
Whether webpages are affiliated to each other
Whether a webpage strikes in a directory listing, like DMOZ

Where Do the Links Come From?
Every particular link is a plain text, link that is fully crawlable by all of the search engines. This means that both the anchor text you watch on the webpage will consists one of your keywords and the original hyperlink will have the name of your website URL in it. We will use different keywords which are relevant to the webpage the link seems on to maximize your website's search engine rankings.
All Links are from "Quality" Web Sites None of the links offered by UniSoft are from Link Farms or Free for All (FFA) pages. Each of our links is from indexed, legitimate, high page rank websites that have content appropriate to your websites.

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Search Engine Optimization (SEO) - Seo Glossary

Search Engine Optimization (SEO) - Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or Creating and improving a website so that it will rank high in the search engines and help potential customers or clients find the website.


Link Building Campaign - A Link Building Campaign is used to attract new links to your site by making requests to other sites

Paid Link Building -
Websites who are willing to link back to your site for a fee in order to boost your rankings/weight in the search engines.


Link Building

What is Link Popularity? - Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web.
Building links is one of the most important factors in getting top placements on the major search engines

Just to cover the ground, lets go over what link building is quickly. Link building is the process of building back links to your site. The more back links (links from other sites to your site) a site has, the higher it ranks on the search engines. Link building therefore is a mission of all money making webmasters.

Link building methods have changed from time to time and a specific method that worked yesterday may not work today. This is due to changes in the industry over time and in some cases extreme abuse. If a specific link building method has been abused too much, then that method will not work anymore.
 It is therefore very important to know which link building method works today so that you can spend your time in a most productive way.

 Top Positions in the Web's Largest Article Directory -
There are many link building methods out there today that work with some working better than others. Below are some of the today's popular links building methods:

 Article Submission -
If you are reading this article, then you know that you can publish your article in article directories. Not only do you gain backlinks to your site from your published articles (see bottom of this article), you will get some traffic as a bonus. Think of you reading this article. There might be many reading your published articles as well.
Article submission is a great way of building backlinks as it provides you with 100% relevant contextual backlinks that Google loves.

Directory -
Directory submission used to work lot better before, but it is still a popular link building method that still works if done properly. How many directories are out there as of this date is anyone's guess but one thing is certain: that most of the directories aren't worth submitting to.


Google considers a Yahoo Directory link as a quality backlink so if you can afford and justify the cost, it is worth submitting to Yahoo Directory. Yahoo charges $300 for a yearly submission and there is no assurance that your site will be approved!


Directory Submission - DMOZ is another directory that is worth submitting to and can provide great benefit in your SEO campaign. It may take months to get the approval from DMOZ and the chance of getting approved is pretty slim. A lot of small directories use the DMOZ directory categories so getting listed with DMOZ would mean getting bonus listings on many other web directories.

Another good directory to submit to is the BOTW directory that costs $99 for a yearly submission and $299 for a permanent listing.
Other than the above, you should look for quality directories where you can submit your site. You can judge the quality of the directories by analyzing the number of sites listed, number of backlinks the directory has, PR, age of the directory, etc.

SEO Spamming -
Also termed unethical or black hat SEO, this involves attempts to artificially influence the search engine results page (SERPS) to achieve high rankings. Spam methods include using hidden text and cloaking.

Social Bookmarking -
If bookmarked on authority and quality bookmarking sites like Digg, Mixx, Propeller, etc, then you can still make good use of social bookmarking. Other than backlinks, social bookmarking also offers you some bonus traffic depending on where you submit to. Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources

In social bookmarking websites, users create and store bookmarks of their choice. These bookmarks can be viewed by others and that let them know about new services and latest concepts which are making news in the online world. For example del.icio.

Blog Commenting -
This is a link building method where lots of spamming has already been done so to make the best of it, you need to work a little harder here. It is best to find quality blogs related to your category and make on-topic relevant comments. Not only do your comments add value to the blogpost, you now have a greater chance of getting your comment approved and your comments have greater chance of staying on those blogposts.


Press Releases - Submitting to press release sites can get you some backlinks as well. It is however hard to put together a líst of good press release sites that are worth submitting to. If a good líst can be managed, then this method can give some quality relevant backlinks as well.

Newsworthy articles intended to be published in the media for the purpose of showcasing the company's activities to the public.

Social Media and Web 2.0 Pages - There are a lot of quality social media and Web 2.0 sites where you can publish your articles for backlinks. You should write articles that are relevant to your site and publish them on these social media and Web 2.0 sites with your keywords hyperlinked to your site. Some of the authority sites are Squidoo, Hubpages, Blogger, Wordpress.com, etc.

Social media and Web 2.0 links are very popular these days because they work great. They give quality, relevant contextual backlinks that Google and other major search engines love. There are lots of other link building methods out there, but if you can utilize the above ones to their fullest potential, there is no need for any other methods.

The second generation of the Web, focused on user-generated content and community. Examples include social networking sites, social bookmarking sites, and wikis.


Social Networking - A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in

The interaction between a group of people who share a common interest; Using social contacts to network; Using internet's network groups (such as 


Social networking websites allow users to be part of a virtual community. The two most popular sites are currently Facebook and MySpace. These websites provide users with simple tools to create a custom profile with text and pictures


The term used to describe the activity of networking through social sites such as Twitter, Facebook and Linked In. Social networking is designed for business development and optimisation. Learn more about Social Networking.

Simply put, social network sites are communities of people who share information and news about each other to their "friends" or "connections." There are a vast number of social network sites -- most tied to some specific element such as hobbies, profession, or ownership -- but the ones that get the most press because of their size are Facebook, MySpace, and LinkedIn. Include Twitter in that mixx too.


Pay-Per-Click (PPC) -
System where an advertiser pays an agreed amount for each click someone makes on a link leading to their website. Also known as Cost-per-Click, the results are dependent on reserved keywords for which the website is shown when they are entered into a query.Online advertising payment where the host of the advert is paid by the numbers of clicks-through.

Deep Linking - Deep linking, on the World Wide Web, is making a hyperlink that point to a specific page or image on another website, instead of that website's


Do follow or not follow - Follow means you are allowing to Google to count link or allow Google to value lin which are link with your site. No Follow means you are asking to Google to not count link which are link with your site. No follow link will count other Search Engine only Google will not.its only in the terms of Google if u have some do follow links then all search engines count this like a backlinks but if this is no follow then all search engines know like backlinks but Google not.

If you have link to your site in follow, then Google will pick up this link, if no follow - Google won't pick it up but other Search Engines like Yahoo or Bing most likely pick up. It's all about Google.
By leaving comments or by placing your site to no-follow directories, you won’t get any improvements. Simply because search engines doesn’t crawl these links. But doing that on sites and directories with do-follow attribute may improve your overall rankings. Because these links are crawled and search engine knows that you have link on that site.

Example

    *
Normal link:
      See the
best credit cards
    * Link with Nofollow:
      See the
best credit cards 


RSS feed


What is RSS Feed and how to use it on the website? - Use content management systems if you want the RSS feeds by default for your site. Scripts like Wordpress, Drupa, Joomla etc provides RSS feeds by default.In my view you need RSS feeds for blogs and informational websites only. They are most effective on such sites.
RSS Feed means Syndication of your website or blog....whenever you placed a new content on your website. The people who have subscribe you already get the post without visiting your website


About Deep Indexing - “Deep indexing” categorizes data, variables and other content represented in tables, maps, photographs and other figures. It allows users to search and retrieve information from these resources typically embedded in scholarly publications. Applicable journal article records are enhanced with thumbnails showing the tables and figures contained with that article 


 Internal linking - An internal link is a hyperlink that is a reference or navigation element in a document to another section of the same document or to another document that may be on or part of the same website or domain of the internet.

Links are considered either "external" or "internal" depending on perspective. Generally, a link to a page outside the same domain is considered external, whereas one in the same domain is considered internal.
However, these definitions become clouded when the same organization operates multiple domains functioning as a single web experience, e.g. when a secure commerce website is used for purchasing things displayed on a non-secure website.
Similarly, a blogging website might have thousands of different blogs, in which context one might view a link as "internal" only if it linked within the same blog, not to other blogs within the same domain. 

What is a External Link?

An external link is a link that points at an external domain.
* Top SEOs believe that external links are the most important source of ranking power.

    * External links pass Link Juice (ranking power) differently than internal links because the search engines consider them as third-party votes.

    * Top SEOs don't believe that the title attribute is used for rankings purposes.
External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source)


Commenting - Commenting enables other users to leave comments for the author on portions of a shared or published portfolio.

Traffic - The volume of visitors coming to a site. Usually measured using analytics.

RSS - Stands for Really Simple Syndication, and is a method of feeding information from a site directly into a user's bookmarks or to a reader (such as Google reader).

What is a Title Tag - A title tag is the main text that describes an online document. It is the single most important on-page SEO element (behind overall content) and appears in three key places: 


What is Anchor Text? - Anchor text is the visible characters and words that hyperlink display when linking to another document or location on the web. In the phrase "CNN is a good source of news, but I actually prefer the BBC's take on events," two unique pieces of anchor text exist for two different links - "CNN" is the anchor text pointing to http://www.cnn.com/, while "the BBC's take on events" points to http://news.bbc.co.uk. Search engines use this text to help determine the subject matter of the linked-to document. In the example above, the links would tell the search engine that when users search for "CNN", SEOmoz.org thinks that http://www.cnn.com/ is a relevant site for the term "CNN" and that http://www.bbc.co.uk is relevant to "the BBC's take on events". If many sites think that a particular page is relevant for a given set of terms, that page can manage to rank well even if the terms NEVER appear in the text itself.

In the example above, "would be the anchor text of this link
Root Domains - A root domain is the top level hierarchy of a domain. Root domains are purchased from registrars. The following are examples of root domains:

    * *.example.com
    * *.seomoz.org
    * *.blogspot.com


Sub domains - A subdomain is a "third level" domain name that is part of a larger, top level domain. For example, "blog.example.com" and "english.example.com" are both subdomains of the ".example.com" root domain. Subdomains are free to create under any root domain that a webmaster controls.

The two most common subdomain choices are:

    * http://www.example.com (www is the subdomain)
    * http://example.com (has no subdomain)
These are also the subdomains that commonly result in canonicalization errors.

Definition and Usage - The rel attribute specifies the relationship between the current document and the linked document.
Is Your Site Indexed?
Check if your site is indexed in Google. Enter your domain name;

What is ROR? - ROR (Resources of a Resource) is a rapidly growing
independant XML format for describing any object of your content in a generic
fashion, so any search engine can better understand that content. RORweb.com is
the official ROR website.

What is urllist.txt? - This is the Google text file sitemap, intended to
make crawling easy for the Google bots. The file is a simple Notepad file, save
with a dot txt extension, UTF-8 encoding. The file is to be placed in the
highest directory order during uploading it to your website.

Example:-
 'xs_sm_text_filename' => '/www/docs/urllist.txt',
'xs_sm_text_url' => '[external links are visible to admins only]'
Absolute Link. It's both good coding practice and smart marketing to use the full URL when you create internal links within your site. A relative link
uses just the file name. For example, in providing a link to the main SEO
Primer, an absolute link looks like:


Alt Attribute. When using images within your site, use the alt command both to assist the search engines (and your marketing efforts by using keywords) as well as visually impaired by providing a short description of each image.
For example,
Tushar Verma


Anchor Text. The word(s) that users click on to follow a link, which search engines review
for keywords, so you want to choose your anchor text carefully -- using the
keywords for that particular link. For example, in providing a link to the main
SEO Primer, the anchor text looks like:




SEO Primer for Enhancing Websites
, where the keywords are
"SEO Primer" and "Websites" and
"EnhanceMyMarketing.com" (for branding purposes).

Black-Hat SEO. Unethical SEO practices -- which you want to stay as far away from as possible.


Blog. A Website that is formatted as an online journal in which the writer posts
regularly dated entries. Many thousands of blogs exist, but only a much smaller
fraction are active, and even fewer are part of a marketing campaign. There are
many blogging platforms available to users. Blogs are also a great place to
post a comment, leaving a link to your site in the process. To see a few of our
blogs, go to: Empowering Sites: Empowering Blogs.



Branding -- is a promise, a pledge of quality. It is the essence of a product, including
why it is great, and how it is better than all competiting products. It is an
image. It is a combination of words and letters, symbols, and colors.



Browser. The tool people use to view the Web. You need to test your site on all the
major browsers to make certain your Website loads properly. The major browsers
include Explorer, Firefox, and Safari.



Conversion Ratio (CR). The percentage of site visitors who become (convert to) customers. The ratio is derived by dividing 100 by the average of the number of
visitors to complete one sale. (For example, if it takes 135 page views for
each sale, divide 100/135 to equal .74 percent CR.) While the conversion ratio
varies based on the type of products and Websites selling them, the Web has an
extremely low CR, typically ranging from 2-3 percent -- 2 to 3 sales per 100
visitors.



Crawling. Search engines send spiders to visit Web sites and crawl their way through the
site, indexing the site's key pages in the process.



Directory. Unlike search engines that rely on users to use keywords to find relevant
Websites and Web pages, directories are basically a catalog of Websites
organized by subject area. Directories play a key role in Website marketing
because many search engines first find Websites through various directories.
Obtaining a place in directories should be one of the primary goals of any new
site marketing plan.



Favicon. See that little icon of me in your browser by the Web URL? That's a favicon, which
can be any image, from a photo to a logo, and can be created in a number of
freely download programs (such as IrfanView). It's a great little thing you can
do to build your brand identity. The actual file you then upload to your Web
directory is named favicon.ico.



FFA (Free for All) Sites. These sites -- in which anyone can add links back to their own Websites -- are
basically a waste of your time, and can actually hurt your site's page ranking
because search engines discount the links from these types of sites.
Google. The world's leading search engine and developer of Page Rank. A key component of your site's marketing strategy must be getting
your site's pages listed within Google's massive collection. Google also
produces key Webmaster tools and resources, including Google Analytics and
Google Sitemaps.

Google Analytics. A host of services that site owners can use (at no charge) to better understand key aspects of
their site, including overall traffic, top-visited Web pages, keywords used to
reach the site, length of time of visits, and much more.



Google Sitemap. A file you create (using free sites or downloads) in XML and upload to your directory that lists every page on your site that you
want Google to include in its index of Web pages. A Google sitemap is no
different than any other search engine sitemap.



Hidden Text. An unethical (Black-Hat) SEO technique in which the site owner loads
keywords onto a Web page that are invisible to a regular visitor but which can
be read by search engine spiders. In the end, most search engines catch on to
the practice and penalize those sites that practice this technique.



HTML (Hyper Text Markup Language). The basic language used by the majority of pages on the Web. Some newer pages are formatted using XHTML.


In-Bound Links. Links from external sites pointing (linking) to a page on your site. A key part of any Website marketing plan must be to acquire
high-quality in-bound links. You can review at least some of your site's
in-bound links by typing "link: www.tusharwebseo.page.tl" -- without
the quotation marks and with your domain instead of QuintCareers.



Internal Link. A link from one page of your site to another, whether for helping the visitor find more information or as part of your site's navigation.
Internal links also help search engines, which start on one page, follow links
to other pages within your site. Remember to use full and consistent anchor
text for each link.



ISP (Internet Service Provider). Unless you have your own server(s), you'll need to buy Web space from an ISP. Smaller sites may need only low-cost space on a shared
server, while other sites will need one or more dedicated servers. The larger
your site -- and the more visitors you receive -- the more likely you will need
at least a dedicated server.



Keywords. Words and phrases (up to about three words) that describe the content of a Web
page -- words you expect people to use when searching for the content on your
site (and similar sites). A key part of Website marketing is determining
keywords and using the right mix of keywords to drive traffic to your site.
Because some keywords result in millions of results, specificity is critical.
See also,
long tail search.



Keyword Stuffing/Spamming. An SEO practice you want to avoid. Keyword stuffing is such repetition of your keyword(s) on a page that when calculated, more than 50
percent of the content of a page contains the keyword(s). Most search engines
consider keyword stuffing as spam -- bad pages.



Landing Page. A page other than your index/home page that becomes an entry into your site. Landing pages can be focused on specific content (for example on
Quintessential Careers, we have landing pages for networking, resumes,
interviewing, salary negotiation) or a specific target audience (for example on
Quintessential Careers, we have landing pages for students, job-seekers,
career-changers, coaches and counselors, and other visitors).



Link Building. A cornerstone of any Website marketing plan in which you seek out high-quality (and highly-ranked)
Websites and request/suggest a link back to your site, submit your site to key
directories and search engines, and attempt to get your site mentioned on
blogs, social media sites, and social bookmarking sites. (See a sample linking
script.)



Link Farm. An SEO practice you want to avoid, as these kinds of links can potentially hurt
your rankings. A link farm is a group of Websites that all link to every other
site in the group in an effort to boost the number of in-bound links to member
sites.



Long Tail Search. When a search engine user chooses a keyword phrase rather than one keyword to search for relevant content -- typically because the long
tail search will result in better results than using just one keyword. For
example, a search on "resumes" will result in millions of pages while
a search for "executive resume writers" results in a much smaller
number of pages. A larger percentage of searches are long tail searches.



Marketing -- the process of planning and executing the conception, pricing, promotion,
and distribution of ideas, goods, services, and people to create exchanges that
will satisfy individual and organizational goals. Marketing is about solving
people's (customers) problems better than the competition.



Metadata. Essential shortcuts that search engines and directories use to understand a
Website. Key metadata include page title, description, and keywords.



Meta Description. One of several meta tags that you should use for every one of your site's pages. Your
description should be about 150 characters (including spaces) and illustrate
the content of the page using your keywords (and reinforcing the title of the
page). Not all search engines use the description meta tag, but it's still an
important part of your marketing. The coding looks like:


Use the "view page source" command in your browser to see what this looks like on this page.

Meta Keywords. One of several meta tags that you should use for every one of your site's pages and one which
highlights the keywords (and keyword phrases) that define the Web page.
Keywords should not be repeated more than 4-5 times, and separated by commas.
Many search engines ignore these keywords, so some SEO experts do not even
recommend using this meta tag anymore. The coding looks like:

Use the "view page source" command in your browser to see what this looks like on this page.

Meta Tags. The two most important meta tags are the description and keywords, but there are many other
tags, including copyright, robots, language, etc.
Meta
tags provide information to the search engines to better place and describe
your site in search results. Because of its importance, some people include the
web page title as part of a
Meta tag strategy,
even though the "title" command is not a meta tag.
Meta
tags and the title command all go within the "head" command. (For
more details about basic HTML commands, see my Using Basic HTML to Develop a
Small-Business Website.



News Release - Also referred to as a media release and press release. These documents, written in journalistic style (with compelling headline and news
hook), are produced with the purpose of gaining favorable publicity for the
company, individual, or Website. In order to be the least bit effective, they
must have some sort of news value. News releases should be published on your
Website, emailed to key journalists and bloggers, and submitted to at least one
news release distribution Website.



News Release Distribution Websites. Commercial sites that will assist in the writing, editing, and distribution of news releases. Some sites offer a number of basic free
services, but most charge fees based on the services and distribution sought.



Organic Search Results - Sometimes also referred to as natural search results. These are search engine results that result from good SEO practices, but not from
sponsored links -- or paid for in any way.



PageRank. An algorithm constantly being tweaked by Google that examines a Web page's
links and then estimates the importance or value of that page, relative to all
the other millions of pages on the Web.



Page View. Also called a page impression, it's a statistic that measures the total number
of Website pages viewed by site visitors. In advertising terms, it refers to a
site's total impressions served. Compare to the term, Unique Visitors.



Paid Inclusion. To speed the process of getting listed in a directory and some search engines, some site owners pay a fee to in order to gain exposure
more quickly.



Pay-Per-Click (PPC). A tool used by some Website owners to increase traffic to the site -- by purchasing (or bidding for) keywords, with the site shown in the
page search results section of a search engine or in relevant ads on other
Websites. Google's AdWords is the largest PPC program on the Web.



Positioning -- developing a specific marketing mix to influence potential customers'
overall perceptions of a brand; to develop a specific image of the brand in the
minds of consumers.



Promotion -- any type of persuasive communication between a marketer and one or more of
its stakeholder groups. Promotional tools include advertising, personal
selling, publicity, and sales promotion.



Publicity -- receiving favorable media coverage. A strategic marketing promotion tool
involving building relationships with journalists, reporters, bloggers, and
editors; responding to reporter media requests; and producing news releases or
videos.



Reciprocal Links. Link exchanges in which two sites link back to each other or where a third site is involved to
mask the one-to-one link. While having all reciprocal links -- or reciprocal
links with low-ranked pages -- can hurt your site's ranking, a reciprocal link
strategy is an especially good policy to follow for newer sites. Many
well-established sites will not provide a link to your site until you link to
them first -- and it's something you'll want to do anyway because of the value
of linking to high-quality sites. The key is to find similar, but not competing
sites, for your reciprocal linking strategy. (See a sample reciprocal linking
script.)



Search Engine. A site that catalogs Web pages and returns results for users based on keywords used in the search. Most search engines accept
submissions (some free, some for a fee), but many prefer finding new pages
using their spiders. Google is by far the most important search engine,
followed by Yahoo! and MSN Live.



Search Engine Marketing (SEM). Developing strategies targeting specific search engines with the goal of increasing your page relevancy, ranking, and visibility. SEM
techniques include SEO, buying pay-per-click ads, and paid inclusion.



Search Engine Optimization (SEO). Part art, part science, SEO involves a combination of creating valuable
content, producing well-developed Web pages, and marketing them in a way that
results in a high ranking for each page within your Website.



Search Engine Submission Services. Companies for which you can pay to have your site submitted to multiple search engines. While there are some legitimate companies
completing these tasks, for most people, it probably makes better sense to
develop a list of key search engines and then do each submission personally.



Signature (Sig, Siggy, Sig File). A line or several lines of text added to the end of an email that includes a mini marketing message about you or your site. For
purposes of SEO, any time you are commenting within a community, you should
have a signature that refers people back to your Website.



Site Map. A page on your site that lists every single page of your site, organized by
sections or categories -- or at least the most important pages if you have a
rather large site. Think of a site map akin to a book's table of contents. Site
maps are useful to both your visitors and to search engine spiders. Most
Websites publish two types of sitemaps, an HTML version for visitors and an XML
version for search-engine spiders.



Social Bookmarking Sites. These sites are basically extensions of people's personal bookmarks, allowing users to share favorite sites with anyone else who is a
member of the site. Popular social bookmarking sites include Del.icio.us, Digg,
and StumbleUpon.



Social Media. These are part of the Web 2.0 in which users create the content, building communities through stories, pictures, audio, and video. The two most
common types of social media sites are social networking sites (LinkedIn, Facebook.com,
Twitter, etc.) and social bookmarking sites (Del.icio.us, Digg, StumbleUpon,
etc.). The relevance for Website marketer is that you want these folks talking
and linking to your site, building traffic and key in-bound links.



Social Media Optimization (SMO). Developing a strategy for creating publicity and buzz for your site in key social media sites is what SMO is all about. It involves
encouraging bloggers and others to write about your site and/or bookmark your
site -- building additional site traffic and building/strengthening your
ranking and relevance among the search engines.



Spiders. Search engines use spiders, robots, and crawlers -- programs that follow the
internal links on your site -- to find pages to include in the search engine's
index of Web pages.



Strategic Marketing Planning -- the process of managerial and operational activities required to create and sustain effective and efficient marketing strategies,
including identifying and evaluating opportunities, analyzing markets and selecting
target markets, developing a positioning strategy, preparing and executing the
market plan, and controlling and evaluating results.



Title. Each Web page of your site should have a unique title, which should include
keywords that describe the contents of your page -- in about 5 to 10 words (no
longer than 60 characters total). Titles are what show up in search engine
results and what people then click on to visit your site. Ideally, your page
title also matches the top heading of your page. The coding looks like:

.
Use the "view page source" command in your browser to see what this looks like on this page.

Unique Selling Proposition (USP) -- the one thing that makes a product different than any other. It's the one reason marketers think consumers will buy the product even
though it may seem no different from many others just like it.



Unique Visitors. A statistic that measures the number of visitors to a Website, counting them only once regardless of how many individual pages they visit. In advertising terms, unique visitors describes a site's reach. Compare
to the term, Page Views.



URL (Uniform Resource Locator). The URL is the unique address of any web document.


Website. A collection of Web pages under one domain, typically with the same look and
navigation, that contain can contain text, graphics, audio, and multimedia
elements. A Website is typically developed around a common idea or theme --
with the name and URL containing either the company name or one or more
keywords.



White-Hat SEO. Ethical SEO practices -- the kind of SEO practices you want to do to improve your Website.


Word-of-Mouth (WOM). One of the most powerful marketing tools -- and certainly the most powerful marketing promotion tool. Word-of-mouth describes the buzz
around your company or brand -- what people (customers, employees, other
stakeholders) are saying to each other. Good word-of-mouth can increase
goodwill, sales, and Website visits, while negative word-of-mouth can be deadly.
Some marketers attempt to manage word-of-mouth by utilizing customer
evangelists (customer who absolutely love your brand) to help sing the benefits
of the brand far and wide.



XHTML (Extensible Hyper Text Markup Language). A newer version of HTML that is designed to move HTML to conform to XML formatting.





Welcome To Tushar Verma's Blog

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Free SEO Tips

Tushar Verma Says - Being an SEO Expert means more than spitting out regurgitated techniques, it means being an innovator, a creative mastermind, and an SEO Strategist who lives, breathes, sleeps and eats SEARCH.

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Search Engine Marketing

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.

What We Do

My name is Tushar Verma Seo Expert Delhi and I am one of the India's leading SEO experts. I run a professional SEO Blog based in the New Delhi in Inida. Our aim is to provide you with the best Search Engine Optimization tips and Latest Seo Updates Over the past 3 years we have excelled and developed our SEO techniques by always keeping up to date with the Google Algorithm and listening to advice from the world's leading search engine optimization and link building experts.

I hear from many people who want to be told exactly what they need to do to get high rankings and bring more targeted search engine traffic to their websites. I wish I could provide them with a straight answer, but every site has its own needs when it comes to SEO. Which means there’s no exact rule that will work each and every time for any website.

One thing, however, that can help you figure out how to SEO your site is to learn the whys behind the specific techniques you always hear about. But to understand the whys, you first need to get the gist of how search engines work. Sounds scary, I know, but I’m going to make it as simple and painless as possible – so stick with me!

In very simplistic terms, there are 2 main components to the search engines: the crawler and the algorithm.

The crawler, which is sometimes referred to as a spider, a robot, or simply a bot, is what goes out on the web and fetches all the pages of information that it can get its virtual spidey legs on.

The algorithm (or algo) is basically the ranking formula that each search engine uses to determine the relevancy of any page that the crawler finds.

The search engines use this formula to decide – out of the pages that were previously fetched – which pages they should show for which keyword phrases that any searcher might type into the search box. Those keyword phrases are also sometimes referred to as a person’s “search query.”

While the algo is a formula, it’s so complicated that it’s not something you can simply reverse-engineer. The engines look at hundreds of factors and weigh them all differently. This is why you’ll find that automated SEO software doesn’t work well to increase your rankings.

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Tushar Verma - Free Seo Features

SEO Expert Delhi,India Offers high quality SEO Services around the globe. - We are high qualified SEO, SMO Professionals offering SEO Services to middle and small business at affordable price by Tushar Verma.

SEO Experts India is differentiated through the huge knowledge base, seasoned experience, ethical practices and dedication to customer satisfaction. Whatever your internet marketing need may be, allow SEO Experts India to work with you and ensure SEO success.

Search Engine Optimization is one the fastest growing concept to bring traffic to your website. It’s not only visitor but about having potential customers who can buy products or reward services offered by you. But to gain this enormous benefit from search engines you need to have properly optimized website utilizing each On Page and Off page factors. You need to have SEO Specialist to work with you who are well aware of search engine trends and latest SEO Techniques.