Digital Marketing Consultants : Tushar Verma

I'm a Digital Advertising Specialist and Social Media Evangelist with exhaustive experience in online advertising, social media marketing and operations managements.

SEO Process : Importance of Keyword Selection

Most business owners that decide to improve their offline business by going online are the most likely to ask their web designers just for some beautiful website. However, a website should be more than just a beautiful wrapping of an offline business, but an appealing and yet client focused platform.

Search engine optimization is a general term that everybody knows. Most people however think of SEO as if it was just some extreme link building process, with no prior preparation. The truth is SEO is worthless without a proper keyword analysis and selection.
Everybody thinks about building a site, stuffing it with lots of useful content, hoping to drive traffic and make sales. In order to achieve online success you don't have to forget to pay attention to the foundation of all that. Keyword analysis and selection represents the foundation of each online project.

Knowing from the beginning which are the keywords you want to optimize your site for will make all your SEO endeavors much easier. Not only it will be easier to implement SEO, but also your marketing strategy will be more concise. Thinking about keywords before setting up your website is a plus, as you will not have to go back and tune things in order to make them work better.

The keywords you will optimize your site for must respect a few characteristics:

1.) Keywords must be representative for your business, services and products. It's absolutely normal for your keywords to represent your business. You can not optimize your site for "plumbers new york" if your company is in Chicago. There are lots of sites that are being optimized for certain keywords that have nothing to do with their services.

2.) Keywords must meet your visitor. Make sure you understand what your keyword means and what your visitors’ expectations are. You have to put yourself into your visitor's place and figure out what are his expectations when typing your keywords into a search engine's search box.

3.) Keywords must have a reasonable number of queries on search engines. It is said that long term queries are more likely to convert a visitor into a client. That's true, but you have to be really careful when choosing 6-7 words long keyword phrases, as those keywords might not be very popular among search engine users.

You might find yourself in the situation of choosing the perfect keyword for you and then see that keyword is very competitive. There are 2 solutions in this case. One of them is going geographical and adding your city, county or region to main keywords. The second solution is finding some other niches that aren't very well developed and where you can have better chances of succeeding.

Once you have found the right keywords for you, take a look at your site's content. Try including keywords in content, but don't do it aggressively. Common sense is a rule in SEO too. Don't use weird phrases or sentences just for the sake of SEO. The site is for human visitors after all.

The first place where you should put your keyword is in your meta tags. It's not that important as it used to be, but it's still a must do.

Respecting this few, yet important keyword selection steps, will definitely help you implement your overall SEO process.

Share

2 comments:

robi said...

The society is facing problems with such laws. This has to go legal and it’s needed to be sorted at the earlier.
==============
seo services

erwin said...

As a Seo Services and Bpo services company, we have experience of writing
articles as you need them. Let me know if you are stil looking.
===========
SEO Services

Post a Comment

Welcome To Tushar Verma's Blog

image

Free SEO Tips

Tushar Verma Says - Being an SEO Expert means more than spitting out regurgitated techniques, it means being an innovator, a creative mastermind, and an SEO Strategist who lives, breathes, sleeps and eats SEARCH.

There was an error in this gadget
image

Search Engine Marketing

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.

What We Do

My name is Tushar Verma Seo Expert Delhi and I am one of the India's leading SEO experts. I run a professional SEO Blog based in the New Delhi in Inida. Our aim is to provide you with the best Search Engine Optimization tips and Latest Seo Updates Over the past 3 years we have excelled and developed our SEO techniques by always keeping up to date with the Google Algorithm and listening to advice from the world's leading search engine optimization and link building experts.

I hear from many people who want to be told exactly what they need to do to get high rankings and bring more targeted search engine traffic to their websites. I wish I could provide them with a straight answer, but every site has its own needs when it comes to SEO. Which means there’s no exact rule that will work each and every time for any website.

One thing, however, that can help you figure out how to SEO your site is to learn the whys behind the specific techniques you always hear about. But to understand the whys, you first need to get the gist of how search engines work. Sounds scary, I know, but I’m going to make it as simple and painless as possible – so stick with me!

In very simplistic terms, there are 2 main components to the search engines: the crawler and the algorithm.

The crawler, which is sometimes referred to as a spider, a robot, or simply a bot, is what goes out on the web and fetches all the pages of information that it can get its virtual spidey legs on.

The algorithm (or algo) is basically the ranking formula that each search engine uses to determine the relevancy of any page that the crawler finds.

The search engines use this formula to decide – out of the pages that were previously fetched – which pages they should show for which keyword phrases that any searcher might type into the search box. Those keyword phrases are also sometimes referred to as a person’s “search query.”

While the algo is a formula, it’s so complicated that it’s not something you can simply reverse-engineer. The engines look at hundreds of factors and weigh them all differently. This is why you’ll find that automated SEO software doesn’t work well to increase your rankings.

Featured Section

image 3

Tushar Verma - Free Seo Features

SEO Expert Delhi,India Offers high quality SEO Services around the globe. - We are high qualified SEO, SMO Professionals offering SEO Services to middle and small business at affordable price by Tushar Verma.

SEO Experts India is differentiated through the huge knowledge base, seasoned experience, ethical practices and dedication to customer satisfaction. Whatever your internet marketing need may be, allow SEO Experts India to work with you and ensure SEO success.

Search Engine Optimization is one the fastest growing concept to bring traffic to your website. It’s not only visitor but about having potential customers who can buy products or reward services offered by you. But to gain this enormous benefit from search engines you need to have properly optimized website utilizing each On Page and Off page factors. You need to have SEO Specialist to work with you who are well aware of search engine trends and latest SEO Techniques.