On Page Search Engine Optimization has been around the longest, since the begining of search engines. Search engines used simpler less sophisticated technology a few years ago, and the World Wide Web was a lot smaller. At the time "ON Page" SEO Worked years ago, and it was basically an easy comparison. As the World Wide Web grew larger and larger it became more difficult for search engines to differentiate between your site and other sites. A search on "Autos" may return 100 million + pages that have the word "Auto" on it. So Off Page SEO began to take off as the World Wide Web and search engines grew in complexity.
On Page Elements:
On Page Elements refer to the html tags within the page. They include Heading Tags (<H1>), Title Tags, Bold Tags, Italic tags on your web page. Below is an example of phrase "SEO Company" used in a Heading (<h1>) and Bold
Notice the difference?
In the HTML Source, The search phrase "SEO Company" Was placed between <h1> tags.
<H1>SEO Company</H1> HTML Tags
In the second version; It was placed between bold tags.
<b>SEO Company</b> HTML tags.
In the third version, it was placed between emphasize tags.
<em>SEO Company</em> HTML tags.
Natural On Page SEO:
•Your Search Phrases should be emphasized in a natural way for both the visitor and the search engine spider. Do not "Keyword Stuff" your web page, by repeating the search phrase over and over again in your webpage. This will often result in a Search Engine "Penalty" and move your sites ranking Lower in the results.
Unethical/Unsavory On Page Techniques:
•There are several different techniques known as "black hat" or "unethical" On Page Techniques. Some SEO companies engage in these type of activities and should be avoided. Sooner or later the search engines will catch up to these unethical techniques and the likely result will be your site being demoted or banned from the search engines. We recommend the following unethical seo techniques should not be used.
•Negative ON Page SEO Techniques Include:
• Avoid Using "hidden" or invisible text on your page for the purpose of higher search engine placement. For example the words/text for search phrase "Widget" in the html, the font color has been set to White. The background of the page is also white. Therefore the textual content is actually there, however the words are "hidden" from the surfer. This is frowned upon by search engines and frequently results in your site being penalized.
• Avoid Using Negative <div> htmltags. Div tags, Div tags are division tags. Unscrupulous seo services may insert them into your page with negative x/y coordinates to place content outside of the visible page for the surfer, but the text itself is in the html page. The search engine finds the keywords in the text, yet the surfer does not see it. Again a technique to be avoided and not recommended under any circumstances.
• Avoid Cloaking or Sneaky Redirects. Cloaking refers to serving up 2 different types of content based on the visitor who is visiting. Is the visitor a regular web surfer, serve up this page. Is the visitor a search engine spider? Serve up this OTHER page specifically for the search engine spider. The other page being served up is typically garbled textual content with no meaning to a human, and is stuffed with various keywords and search phrases. Again this technique is not recommended and will likely get your site penalized or banned from search engines.
• Avoid duplicate content. Duplicate content means you create one web site, with content on topic a, and then repeat the content over and over again on multiple websites. In theory you could create one website, achieve high ranking on it, and then clog up the search engines with the same content duplicated on multiple domains. Again this is not recommended and should be avoided.
On-Page Optimization Tips
1. Create unique, accurate Meta Tags specially page title -
The page title is one of the most important on-page aspects of SEO! Every page of your site should have its very own unique title that includes main keywords for that page. Keeping mind the search engine guidelines we suggest you to keep the title description under 70 words. Make sure you description tag has its unique content and concise description is below 140 characters. Search engines might use the ‘description’ Meta tag as part of your page in the search.
2. Make use of H1 –H3 tags Keywords:
For achieving good search engine optimization results, these are of great importance for on-page SEO. It is advisable to place your keywords in the headings of your content in a priority fashion. H1 gets higher priority than H2. So make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.
3. Improve the structure of your URLs:
For good search engine optimization of your site, having search engine friendly URLs is highly recommended. According to Google guidelines, these bring better crawling. Try to include your targeted keywords in the URLs. Also, remember that all of your important pages should be short and static URLs.
4. Keyword Density should not exceed 2-5%
Although using keywords in the content of your site is very important, try not to repeat keywords just for search engine robots. Keep the keyword density between 2-5% percent, instead of repeating a keyword try to simply use alternative terms that describe the same concept. Exceeding keyword density might lead to your site being banned from search engines. Try not to focus on the keywords, rather work on the quality content!
5. Use Alt Text for Image Optimization:
Since Images are very important from a search engine optimization perspective, they need to be optimized properly as well. If you want to know more tips on improving your images.
On Page Optimization is the most important and complex part of search engine optimization. This website helps your search engine ranking through their keywords need. It should be kept based on which some great tips on optimizing your site for articles while the page is going.
This website helps you rank your page or your keywords to increase search engine ranking will depend on the page of your website search engine optimization on any kind of score. It is mainly seen on page factors of your index page, set your keyword rankings.
Page optimization is often forgotten these days, because we focus more and inbound links with targeted anchor text to get more of our time. - Optimization page, but you quickly to do something yourself an extra boost in the SERPS can offer.
There is great for a list page SEO technique that search engine optimization is considered in the evaluation process. Recognizing these factors, but are not limited to: words in the web page URL, title tags, meta tags, headlines, sub headlines, keyword density, words start page, page content, words that are bold in touch , words, site navigation, website link structure and a number of other reasons.
On page optimization tips:
1. URL Naming:
If your domain name as possible, try to prime your targeted keywords, if still does not include your keywords in the url.
2. Title Tag:
Title tag, the first words that you place your keywords Place and after using the word can attract visitors
3. Meta Description:
Many search engines use the description tag at any time, but it is best to set it properly just in case. Put your keywords in the beginning of the first meta description, meta description and your website attract visitors do yo tour.
4. Meta Keywords:
Yes many search is now not counted meta keywords, but use less engine search engine keyword tags, meta keywords using the search engine is still worth something to have your site rank
5. Use Alt Text for Image Optimization:
Are unable to see images for Crawlers. Thus, appropriate displays using Alt tag your content with targeted keywords to optimize the images,
6. Static URL:
Remember that all of your important pages should be short and static URLs.
7. Use Headings:
H1, h2, and use the h3 title tag to define their key subject categories, and putting your keywords in style at least once a title.
8. Valid HTML:
Use the W3C HTML validator on your page's HTML is valid. A web page for more HTML errors will create not rank well in SERPS.
9. Robot. Txt:
Your website for search engines with robots.txt file you can restrict access. Check on your website with robot.txt is apposite crawler information is required.
10. Sitemap XML:
Create your XML Sitemap XML Sitemap using search engines crawl your pages.
11. Keep Your Body Text To Read
Use your keywords in the text body, but keep your body text readable. Not in my drywall text keywords you drywall drywall stuff by humans until the drywall dry wall is unclear.
12. Internal Link
Internal link between the construction related posts.
Most business owners that decide to improve their offline business by going online are the most likely to ask their web designers just for some beautiful website. However, a website should be more than just a beautiful wrapping of an offline business, but an appealing and yet client focused platform.
Search engine optimization is a general term that everybody knows. Most people however think of SEO as if it was just some extreme link building process, with no prior preparation. The truth is SEO is worthless without a proper keyword analysis and selection.
Everybody thinks about building a site, stuffing it with lots of useful content, hoping to drive traffic and make sales. In order to achieve online success you don't have to forget to pay attention to the foundation of all that. Keyword analysis and selection represents the foundation of each online project.
Knowing from the beginning which are the keywords you want to optimize your site for will make all your SEO endeavors much easier. Not only it will be easier to implement SEO, but also your marketing strategy will be more concise. Thinking about keywords before setting up your website is a plus, as you will not have to go back and tune things in order to make them work better.
The keywords you will optimize your site for must respect a few characteristics:
1.) Keywords must be representative for your business, services and products. It's absolutely normal for your keywords to represent your business. You can not optimize your site for "plumbers new york" if your company is in Chicago. There are lots of sites that are being optimized for certain keywords that have nothing to do with their services.
2.) Keywords must meet your visitor. Make sure you understand what your keyword means and what your visitors’ expectations are. You have to put yourself into your visitor's place and figure out what are his expectations when typing your keywords into a search engine's search box.
3.) Keywords must have a reasonable number of queries on search engines. It is said that long term queries are more likely to convert a visitor into a client. That's true, but you have to be really careful when choosing 6-7 words long keyword phrases, as those keywords might not be very popular among search engine users.
You might find yourself in the situation of choosing the perfect keyword for you and then see that keyword is very competitive. There are 2 solutions in this case. One of them is going geographical and adding your city, county or region to main keywords. The second solution is finding some other niches that aren't very well developed and where you can have better chances of succeeding.
Once you have found the right keywords for you, take a look at your site's content. Try including keywords in content, but don't do it aggressively. Common sense is a rule in SEO too. Don't use weird phrases or sentences just for the sake of SEO. The site is for human visitors after all.
The first place where you should put your keyword is in your meta tags. It's not that important as it used to be, but it's still a must do.
Respecting this few, yet important keyword selection steps, will definitely help you implement your overall SEO process.
Assuming you already use Google Analytics for web analytics data on your blog (can’t imagine why you wouldn’t be) I have a quick tip that I want to walk you through that will help you save time when pulling reports from Google Analytics. When you view your blog’s reports in Google Analytics, you are first taken to your Dashboard as it’s called. I am going to quickly walk you through how to customize your dashboard and 10 specific reports to add to it that every blogger should be looking at on a daily basis. First let me explain how you add a Report Widget to your dashboard.
Step 1 = Go to your preferred report
Step 2 = Click the “Add to Dashboard” button located in the upper left-hand corner of your report. This image screen-shot gives you an ideas of what I’m talking about.
Get it? You can actually add any report inside Google Analytics to your Dashboard by following these 2 simple steps. This will help you save a ton of time each day when you go to view the reports most necessary to you. This has literally saved me precious time each day. And we’re all strapped for time right?.
The 10 Reports for Bloggers
Okay now here are the reports I have saved to my dashboard that I look at on a daily basis. These reports help reveal information to me that is critical for the sustained growth in traffic, readership, and revenue of my blog(s).
1. Keyword Report
Located at Traffic Sources >> Keywords
What keywords are people searching for when finding your content? This report quickly gives you important information that could help give you more transparency in what you should write about next.
2. Campaigns Report
Located at Traffic Sources >> Campaigns
I use this to track specific marketing campaigns that I am running to help drive traffic to my blog. How are these campaigns doing? Are they worth my money?
3. Traffic Sources Overview
On Dashboard by default
A great report that helps you quickly understand where your visitors are coming from. Search engines? Direct traffic? Referring Sites? Understand what’s going on and understand it quickly.
4. Content Overview
On Dashboard by default
What sites specifically other than major search engines are giving you your traffic? Did you get “dugg” on Digg? Did you get “stumbled” in Stumbleupon? Is Twitter sending you a ton of traffic. These answers and more!
6. Top Landing Pages
Located at Content >> Top Landing Pages
What pages are visitors reading when first entering your blog/site? Often times referenced as “entry pages” these pages help give you an idea of where your biggest wins are. Want to decrease bounce rate for example? Start with these pages to make your biggest impact.
7. New vs. Returning
Located at Visitors >> New vs. Returning
What’s your blogs following like? What’s it’s stick ability? Understanding how many of your visitors are new and how many are returning is critical in answering these questions.
8. Direct Traffic Report
Located at Traffic Sources >> Direct Traffic
This is one of my favorites. How is your brand? How big is your true blog following and readership? People who type your domain in directly through their web browser help answer these questions for you in a powerful way.
Located at Content; Adsense
How much money did I make on my blog today? This week? This month? Most of us bloggers use Google Adsense as a major form of revenue. If this is the case then this report will be very important for you.
10. Top AdSense Content
Located at Content >> Adsense >> Top AdSense Content
What content has made me this most AdSense revenue? This report will efficiently tell you this on your Analytics Dashboard. Now you can accurately say “wait…writing about chicken fingers makes me the most money. I’m going to continue writing about chicken fingers!”
There you have it. Now you know how to add reports to your Google Analytics Dashboard so you can more quickly access the information you need. In Web Analytics we call it “Actionable Metrics.” You can look at data all day long, but looking at and analyzing data that can directly affect your goals is what’s important.